Prima (magazine)

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Prima
Categories
OCLC
52717546

Prima is a monthly

the United Kingdom
.

History and profile

Prima was first published in October 1982.[1][2] It was founded by Axel Ganz.[3] The magazine is part of Prisma Press, a subsidiary of the German media company Gruner + Jahr.[1][4] It is published by Prisma Press on a monthly basis.[1][5] The company also owns other magazines, including Femme Actuelle and VSD.[2]

Prima has its headquarters in Paris

editors-in-chief of the magazine which adopted a new motto, "rejoignez la communauté des créatrices" (French: Join the community of creative women) in June 2012.[7]

Editions of Prima were also launched in Spain and Germany.[1][8] Its another edition was started in the United Kingdom in September 1986.[9][10] The British edition was sold in 2000 to Nat Mags and is published monthly.[11][12]

Circulation

In 1991, Prima had a circulation of 1,211,000 copies.[1] Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies.[9] In 1999, Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.[13]

During the period between 2003 and 2004 Prima sold 692,633 copies in France.[14] Its circulation was 686,000 copies in France in 2005.[15] In 2007, the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom.[16] The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010.[17] The British edition sold 260,550 copies during the first six months of 2012.[18] Its circulation was 307,012 copies in France in 2014.[19] The circulation of the British edition was 195,556 copies in 2021.[20]

References

  1. ^ .
  2. ^ a b c "Prima". Prisma Media. Retrieved 17 April 2015.
  3. ^ Dilip Subramanian (13 November 1991). "The Axel Ganz Formula: Journalism + Marketing". The New York Times. Paris.
  4. .
  5. ^ "Magazines". Prisma Media. Archived from the original on 16 April 2015. Retrieved 17 April 2015.
  6. ^ a b "Prima (France). Factsheet". Publicitas. Retrieved 17 April 2015.
  7. ^ "Prima - Now at French newstands with a new concept and fresh look". Gruner+Jahr. 12 June 2012. Retrieved 18 April 2015.
  8. .
  9. ^ .
  10. .
  11. ^ "Magazine publishers". Magforum. Retrieved 17 April 2015.
  12. ^ "The National Magazine Company Acquires Gruner + Jahr U.K." Hearst. Retrieved 15 May 2018.
  13. .
  14. .
  15. ^ "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (PDF) on 27 April 2015. Retrieved 20 April 2015.
  16. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 17 April 2015.
  17. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 17 April 2015.
  18. ^ "Top 100 paid-for magazines, January-June 2012". The Guardian. 16 August 2012. Retrieved 24 April 2015.
  19. ^ "Presse Magazine". OJD. Archived from the original on 19 March 2015. Retrieved 17 April 2015.
  20. ^ "Top Prima". Audit Bureau of Circulations (UK). 17 February 2022.

External links