Swix
Ferd AS | |
| Website | swixsport.com |
|---|---|
Swix is a
Ferd AS
.
The company was founded in
Skåne in Sweden and in Fjellhamar near Oslo, Norway.[1] By 1964 all production had been moved to Norway. In 1974, Swix bought Liljedahls Skistavfabrikk in Lillehammer
, bringing the brand under the Swix name and becoming a leading ski pole manufacturer. Swix was bought by Ferd in 1978. In 1989, Swix bought Norheim, which was once owned by Gresvig AS, and has since been expanding into the technical sportswear market.
Toko, founded by
Altstätten, Switzerland
as "Tobler & Co.", was bought in 2010, and renamed Toko-Swix Sport AG.
In 2018, Swix Sport Group changed its name to BRAV. The new name is not consumer-facing, but serves internally to unite the company's multiple brands.[2][3]
References
- ^ Massia, Seth. "GRIP AND GLIDE: A SHORT HISTORY OF SKI WAX". Retrieved 11 October 2014.
- ^ "Swix Sport Group renamed BRAV". Bicycle Retailer and Industry News. Retrieved 2020-02-18.
- ^ PR, Press Forward. "Swix Sport Group Rebrands as BRAV". SNEWS. Retrieved 2020-02-18.
