2016 Australian regional television realignment

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The 2016 Australian regional television realignment occurred on 1 July 2016, when a major series of affiliation changes occurred in

Southern Cross Ten stations outside of Northern New South Wales switched to Nine Network
. Several Network Ten-affiliated digital television stations co-owned by WIN also switched to Nine, by virtue of WIN's primary stations taking on the affiliation with Network Ten.

Nine's decision not to renew its affiliation with WIN stemmed from a lawsuit the broadcaster filed in February 2016, in which WIN alleged that Nine was violating its affiliation agreement by broadcasting into regional areas via internet streams on its catch-up service 9Now. The lawsuit was dismissed after a judge ruled that the definition of "broadcasting" in the affiliation agreement only gave WIN exclusive rights to carry Nine Network programming on free-to-air terrestrial television in its designated regions, and did not account for digital streaming.

Background

Under Australian law, commercial free-to-air television broadcasters are subject to an ownership cap known as the "reach rule", dictating that a single broadcaster's stations may not serve more than 75% of the population. As a result, the major Australian television networks only have owned-and-operated stations in the major metropolitan centres of the country, and rely on affiliates to distribute their programming in the "regional" areas of Australia.[1][2][3]

Nine Entertainment Co. In December 2015, following alleged disputes over fees paid to the network for regional rights to its programming, Nine and WIN had agreed to a "last-minute" extension of their current affiliation through June 2016. Deutsche Bank reported that WIN Television was now required to pay 45% of revenue from Nine programming to the network, although these numbers were disputed.[4][5][6]

Developments

In February 2016, Nine Network launched

Nine Entertainment Co., alleging that the company had breached its affiliation agreement by broadcasting into regional areas via the 9Now service.[6] Justice Hammerschlag of the NSW Supreme Court dismissed the case on 28 April 2016, ruling that the affiliation agreement's definition of "broadcasting" only applied to transmission via terrestrial, free-to-air television, and did not cover other means of transmission, such as over the internet.[7][8]

On 29 April 2016, Nine Network announced that it had reached a new, five-year affiliation deal with

Southern Cross Ten stations switch to Nine Network effective 1 July 2016, replacing the WIN stations. The deal also called for Southern Cross to provide national advertising sales services for Nine's O&Os NTD and NBN.[5] Under the $500 million deal, Southern Cross pays half of its local revenue from Nine Network programming to the network.[5]

Southern Cross's switch led to reports that

Sydney Morning Herald reported via sources that WIN could achieve a more favourable revenue sharing deal with Ten due to the large number of Ten-affiliated stations it would own if it affiliated.[5][4] Although the network has historically struggled in comparison to its competitors, Ten's ratings had recently seen improvements due to recent successes such as Big Bash League cricket, I'm a Celebrity...Get Me Out of Here!, and MasterChef Australia.[9] On 23 May 2016, Network Ten officially announced that it had reached a five-year affiliation deal with WIN, also beginning on 1 July 2016.[9]

Changes

Affected areas

Stations involved in the realignment by market
Market Station Affiliation
before switch
(branding) 		Affiliation
after switch
(branding) 		Current
affiliation
(branding)
New South Wales/ACT
Northern New South Wales NRN Network Ten
(Southern Cross Ten)		 Network Ten
(Channel Ten)		 Network Ten
(Channel 10)
Southern New South Wales
and ACT 		CTC Network Ten
(Southern Cross Ten)		 Nine Network
(Channel 9)		 same
WIN Nine Network
(WIN)		 Network Ten
(WIN)		 same
Griffith and MIA AMN Nine Network
(WIN)		 Network Ten
(WIN)		 same
MDN Network Ten
(WIN Ten)		 Nine Network
(Channel 9)		 same
Victoria
Regional Victoria GLV
BCV		 Network Ten
(Southern Cross Ten)		 Nine Network
(Channel 9)		 same
VTV
 Nine Network
(WIN)		 Network Ten
(WIN)		 same
Mildura and Sunraysia MDV Network Ten
(Ten Mildura)		 Nine Network
(Channel 9)		 same
STV Nine Network
(WIN)		 Network Ten
(WIN)		 same
Queensland
Regional Queensland RTQ Nine Network
(WIN)		 Network Ten
(WIN)		 same
TNQ Network Ten
(Southern Cross Ten)		 Nine Network
(Channel 9)		 same
South Australia
Mount Gambier and Riverland
 MGS
LRS		 Network Ten
(WIN Ten)		 Network Ten
(WIN)		 same
SDS
RDS		 Nine Network
(WIN)		 Nine Network
(Channel 9)		 same
Tasmania
Tasmania TDT Network Ten
(TDT Ten)		 Nine Network
(Channel 9)		 same
TVT Nine Network
(WIN)		 Network Ten
(WIN)		 same
Western Australia
Regional and Remote
Western Australia 		SDW
VDW
GDW
WDW		 Network Ten
(WDT Ten)		 Nine Network
(Channel 9)		 same
WOW Nine Network
(WIN)		 Network Ten
(WIN)		 same

In the markets where WIN co-owned Section 38B

Tasmanian Digital Television were able to reach affiliation deals with Nine shortly before 1 July in order to facilitate these affiliation swaps.[11][12][13]

West Digital Television (co-owned by WIN and Prime) was unable to reach an affiliation deal with Nine in time for the switchover, with the co-owners stating that Nine had been actively rejecting offers. On 1 July 2016, WDT halted its programming and began broadcasting a loop of scenic video with a scrolling message stating that programming was unavailable.[14][15] On the evening of 2 July 2016, Nine reached an affiliation deal with WDT; at around 7:30 p.m. WST, WDT began broadcasting Nine Network programming by joining its federal election coverage already in progress.[16]

Southern Cross-owned

NBN as an O&O for the region. On 28 March 2017, Southern Cross announced that it had agreed to sell NRN to WIN for $55 million,[17][18][19] in a deal which was completed on 31 May 2017.[20][21]

Aftermath

The affiliation swap was reversed on 1 July 2021, when the Nine Network reached a seven-year affiliation deal with WIN, and Southern Cross subsequently reached a two-year deal with 10.[22][23]

References

  1. ^ a b "Regional TV ownership shake-up on cards as backbenchers push to scrap 'reach rule'". ABC News. Retrieved 2 July 2016.
  2. ^ "Statutory control rules". ACMA. Retrieved 2 July 2016.
  3. ^ "Coalition approves media law shake-up". Sydney Morning Herald. Retrieved 2 July 2016.
  4. ^ a b "Extra markets up for grabs in WIN-Ten negotiations". Sydney Morning Herald. Retrieved 2 July 2016.
  5. ^ a b c d e "Nine and Southern Cross in multi-year affiliation deal". Sydney Morning Herald. Retrieved 2 July 2016.
  6. ^ a b Mason, Max (10 February 2016). "Bruce Gordon's WIN takes Nine to court over streaming". Sydney Morning Herald. Retrieved 29 April 2016.
  7. ^ McDonald, Philippa (28 April 2016). "Regional broadcaster WIN loses bid to stop Channel Nine streaming programs". Australian Broadcasting Corporation. Retrieved 29 April 2016.
  8. ^ Knot, David (28 April 2016). "Nine victory in 9NOW streaming lawsuit filed by WIN TV". TV Tonight. Retrieved 29 April 2016.
  9. ^ a b "Ten and WIN confirm new affiliate deal". Sydney Morning Herald. Retrieved 2 July 2016.
  10. ^ "Variation to Digital Channel Plan - Explanatory Paper" (PDF). Australian Communications and Media Authority. June 2009. Archived from the original (PDF) on 15 May 2013. Retrieved 5 April 2013.
  11. ^ "WIN free-to-air TV shake-up 'a big deal' for regions, Tasmanian manager says". ABC News. Retrieved 2 July 2016.
  12. ^ "Dead air one day away in Tasmania as Nine Network and TDT TV deal remains in limbo". The Mercury. Retrieved 2 July 2016.
  13. ^ Mitchell, Jake (28 June 2016). "Nine reaches affiliate deal to run signal into regional Victoria". The Australian. Retrieved 28 June 2016.(subscription required)
  14. ^ Diss, Kathryn (1 July 2016). "Channel 9 goes off air in regional WA after a programming stoush on the eve of election day". ABC News. Retrieved 1 July 2016.
  15. ^ Knox, David (1 July 2016). "Tassie on the air, but no deal for WA". TV Tonight. Retrieved 1 July 2016.
  16. ^ Knox, David. "Nine reaches regional WA agreement with WIN / Prime". TV Tonight. Retrieved 2 July 2016.
  17. ^ Burrowes, Tim (28 March 2017). "SCA sells northern NSW television assets to WIN for $55m". Mumbrella. Retrieved 28 March 2017.
  18. ^ Bingemann, Mitchell (28 March 2017). "Southern Cross Media sells northern NSW TV operations to WIN". The Australian. Retrieved 28 March 2017.
  19. ^ Mason, Max (28 March 2017). "Southern Cross to sell northern NSW TV business to WIN". The Australian Financial Review. Retrieved 28 March 2017.
  20. ^ "Southern Cross Austereo: Agreement of Sale of NNSW TV Operations and Trading Update" (PDF). Australian Securities Exchange. Retrieved 20 May 2017.
  21. ^ Knox, David (20 May 2017). "WIN completes deal for Southern Cross Northern NSW". TV Tonight. Retrieved 20 May 2017.
  22. ^ Samios, Zoe (25 June 2021). "Ten and Southern Cross sign short broadcast affiliate deal". The Sydney Morning Herald. Retrieved 16 February 2022.
  23. ^ Mediaweek (11 March 2021). "Nine changes regional TV partners and signs deal with WIN". Mediaweek. Retrieved 16 May 2021.
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