ACDelco
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Parent General Motors | | |
Website | gmparts.com |
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ACDelco is an American automotive parts brand owned by General Motors (GM). Factory parts for vehicles manufactured by GM are consolidated under the ACDelco brand, which also offers aftermarket parts for non-GM vehicles. Over its long history it has been known by various names such as United Motors Corporation, United Motors Service, and United Delco. The brand "ACDelco" should not be confused with GM's former AC Delco Systems, formed in 1994 from the merger of AC Rochester Division and Delco Remy Division. In 1995 Delphi Automotive Systems absorbed AC Delco Systems.
History
United Motors Corporation was formed by William C. Durant in 1916 as an automotive component and accessory holding company. Durant was the owner of Buick and founder of General Motors in 1908. After he lost control of General Motors in 1910, he founded Chevrolet in 1911 with Louis Chevrolet and the profits from this permitted him to regain control of GM in 1916. At approximately the same time, he assembled United Motors.
Durant's founding of United Motors has parallels in his earlier experience in the horse-drawn carriage industry in Michigan. In the late 19th century he was co-owner of the Durant-Dort Carriage Company, one of the nation's leading carriage manufacturers. Concerned that they could not source components and raw materials at affordable prices or in sufficient quantities, Durant-Dort created a vertically-integrated operation owning hardwood forests and manufacturing its own bodies, wheels, axles, upholstery, springs, varnish and whips.[1]
United Motors initially included
Durant appointed
General Motors – United Motors Service
United Motors was originally independent of General Motors, selling to all manufacturers until 1918, when the company was acquired by General Motors for $45 million (three quarters debentures and one quarter common shares)[3] and integrated into GM on December 31, 1918.[3]
United Motors became United Motors Service and continued to operate essentially as it had before. However, all of its production was now devoted to GM's brands.
United Motors Service would become a fully integrated division of General Motors in 1944.[6]
United Delco
Around 1960, the division's name was changed to United Delco. With the Delco name becoming more well known with consumers, the “Delco” name was incorporated into all of the division's branches (Delco Remy, Delco Harrison, Delco Packard (Packard Electric), Delco Moraine).[7] A red and blue semicircular logo was implemented, designed by Lance Wyman (who would later famously design the graphic identity for the 1968 Mexico City Olympics, among other projects).
AC Spark Plug Division
In 1899,
Champion went to work producing spark plugs to be used in Buick automobiles. Champion and Durant formed "Champion Ignition Co." Very shortly later, the Stranahan brothers ("Champion Spark Plug Co.") informed them they could not use the name "Champion" as they had it trademarked. At that time the name was changed to reflect Champion's initials. "AC Spark Plug" was trademarked in 1908. In 1927 AC became a division of General Motors.[citation needed]
AC-Delco
In 1974, in an effort to streamline its operations and marketing, General Motors merged AC Spark Plug's aftersales operation with United Delco to create the new AC-Delco. AC-Delco then marketed various AC and Delco-branded products.[6][7]
ACDelco
1995 saw a re-branding of AC-Delco. The hyphen was dropped and ACDelco received a new logo and marketing initiative. The "AC" bullseye and semicircular Delco logo disappeared from product packaging.[citation needed]
See also
- Mopar (Chrysler's auto parts brand)
- Motorcraft (Ford's auto parts brand)
References
- ^ "The General of General Motors". American Heritage. Vol. 24, no. 5. August 1973. Archived from the original on October 17, 2008. Retrieved December 22, 2009.
- ^ "United Motors Buys Horn Factory" (PDF). The New York Times. September 10, 1916. Retrieved January 17, 2011.
- ^ a b Arthur Pound (1934). The Turning Wheel: The Story of General Motors Through Twenty-five years 1908–1933. Doubleday, Doran & Company.
- ^ "Loading..." wiki.gmnext.com.
- ^ NY Times Obituary March 7, 1927
- ^ a b "Who and What is ACDelco". General Motors National Retiree Association. May 1, 2007. Archived from the original on November 21, 2011. Retrieved February 25, 2011.
- ^ a b "About us:History". ACDelco India. Archived from the original on July 7, 2011. Retrieved February 25, 2011.