Abu Dhabi Tourism Authority

Abu Dhabi Tourism Authority (ADTA) was a statutory body in the United Arab Emirates established in 2004 under the Government of Abu Dhabi’s economic diversification strategy.^[1] The authority had wide-ranging responsibilities for the promotion and development of the emirate’s tourism industry^[2] and international positioning as a destination of distinction.^[3]

ADTA worked closely with all the emirate's tourism industry stakeholders in the private and public sectors. These bodies included aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and meetings organisers. Together they adopted a collaborative approach to promoting the emirate as an up-market destination with a focus on sustaining and preserving its natural environment and heritage.

ADTA's activities included destination marketing, infrastructure and product development and regulation and classification.

ADTA also served as a catalyst in driving inward tourism investment, growth and development. A key initiative in its inward investment strategy was the creation, in 2006 of the Tourism Development and Investment Company (TDIC), the authority's tourism asset management and development arm.[5]

The

External links

• ADTA web site
• Places to visit in Abu Dhabi for Tourist Archived 2016-12-22 at the Wayback Machine
• Things to do in Abu Dhabi Archived 2018-09-23 at the Wayback Machine

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