Alan Bryman
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Alan Bryman (1947–2017) was Professor of Organisational and Social research at the University of Leicester, prior to this Bryman spent 31 years at Loughborough University.
Academic career
He is best known for three main areas of work. Bryman has long been associated with
research methods and in particular the use of mixed methods; this led to him publishing the book Social Research Methods (now in the 6th Edition)[1] and Quantitative Data Analysis with SPSS 12 and 13: A Guide for Social Scientists with Duncan Cramer. His Quantity and Quality In Social Research
(1988) is yet another significant contribution in the field of research methods.
Bryman has also published widely on
Disney and McDonald's
on modern society.
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