Alejandro Santiago Ciena

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In this
Spanish name, the first or paternal surname
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Alejandro Santiago Ciena
Born1977 or 1978
Died (aged 44)
San Juan, Puerto Rico
Occupation(s)Music video director
WebsiteCrema Batida Cinema on Vimeo

Alejandro Santiago Ciena (1977/1978 – October 10, 2022) was a

Latin Grammy Award-winner music video director. He was the director of the production company Crema Batida Films, and also has credits as a second unit director for the Puerto-Rican film Manuela y Manuel (2007).[1] Santiago Ciena was best known for his work directing music videos for the Puerto-Rican band Calle 13; Santiago Ciena was the cousin of René Pérez (Residente), the band's lead singer.[2] The first video he directed for the band was "Calma Pueblo", the lead single of Entren Los Que Quieran in 2010.[2] The video presented Calle 13 as terrorists dressed as nuns and was deemed as "violent" by Judy Cantor-Navas of Billboard magazine.[3] Santiago Ciena, commented about the concept of the video, which uses nudity as a representation of freedom: "We wanted the lyrics and the visuals to be strong... we wanted it to be real, but still have a positive message to the show the union of people who fight to produce art."[4] The video was recorded in Milla de Oro, San Juan, Puerto Rico, and was intended as a tribute to the work of American photographer Spencer Tunick.[2] Calle 13 and Santiago received the Latin Grammy Award for Best Short Form Music Video for "Calma Pueblo".[4]

Santiago also directed "Muerte en Hawaii" for Calle 13. In the music video, Residente is joined by model Jimar Freshold, as they run for their lives on a beach with a "shocking ending".[5] Crema Batida Films also were responsible for the production and direction for "Como Curar" by Zion & Lennox, a music video about a virus that infects women;[6] the budget for the video was estimated at US$100,000.[7] Santiago directed "Huérfano de Amor" for Don Omar featuring Syko, the second single of Don Omar Presents: Meet the Orphans in 2011.[8]

He died on October 10, 2022, at the age of 44 in San Juan, Puerto Rico.[9]

References

  1. Internet Movie Database
    . 2007. Retrieved August 20, 2012.
  2. ^ a b c Santiago Torres, Amary (July 29, 2010). "Explosión musical y creativa de Calle 13". Primera Hora. Retrieved August 20, 2012.
  3. Rovi Corporation
    . Retrieved August 20, 2012.
  4. ^
    Rovi Corporation
    . Retrieved August 20, 2012.
  5. ^ Rodríguez, Estefania (July 11, 2011). "Video: Calle 13 "Muerte En Hawaii"". Remezcla Música. Retrieved August 20, 2012.
  6. ^ "Zion & Lennox: "Como Curar"" (in Spanish). AOL. October 22, 2010. Retrieved August 20, 2012.
  7. ^ "Zion & Lennox invierten mas de 100 mil dolares en el vid" (in Spanish). Taringa. 2010. Retrieved August 20, 2012.
  8. ^ "Syko "todo esfuerzo conlleva una gran recompensa"" (in Spanish). El Corillove. 2011. Retrieved August 20, 2012.
  9. ^ Cornell, Ashley (October 10, 2022). "Video Producer Alejandro Santiago Ciena Has Died". Spam Chronicles. Retrieved October 10, 2022.
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