Alex the Dog
| Other name(s) | Banjo |
|---|---|
Stroh's |
Alex the Dog was the advertising mascot for
Commercials
Peter Blum, the archivist for Stroh's, describes Alex's most famous commercial:
During a poker game, one of the buddies says "I could sure go for another Stroh's", and starts to get up. The owner says, "No, wait...Alex...'Woof'...2 cold Stroh's 'Woof'." "Wait 'till you see this...(door opening sound) Just opened the refrigerator...(bottle cap hits the ground) just opened one bottle...(another bottle cap hits the ground), just opened the other...(pouring sound), now he's pouring yours...(pouring sound), now he's pouring mine." The next thing you hear is "lap, lap, lap", and the owner says "Alex! You better be drinking your water!", and the other players laugh.[4][5]
Background
The dog who portrayed Alex was Banjo, who was part Golden Retriever and Irish Setter. He was found by a trainer at an animal shelter.[2] Alex served as the Stroh's dog from around 1984 until 1989 when the creators of the Alex the Dog commercials, Lowe Marschalk (Seth Werner, copywriter; Gary Ennis, art director; and Paul T Norwich, account supervisor), lost the contract with Stroh's. Comedian Brian Regan served as Alex's campaign manager during Alex's Presidential campaign. Banjo died of cancer a few years after the advertising campaign ended.[2]
See also
References
- ^ Carolyn Smagalski. Beer Dogs and Party Animals, bellaonline.com, Accessed 5 March 08
- ^ a b c Alex, the Stroh's dog, TVacres.com, Accessed 5 March 2008
- ^ Tone Loc – Funky Cold Medina, retrieved 26 January 2018
- ^ Julie Johnson Bradford (November 2001). "Beer and Man's Best Friend". All About Beer. Archived from the original on 13 January 2009.
- ^ "Alex the Dog Stroh's Beer Commercial" (video). YouTube. Archived from the original on 21 December 2021. Retrieved 12 October 2011.