Apatin Brewery
Parent Molson Coors Central Europe | | |
Website | www | |
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Footnotes / references Business ID: 08045577 Tax ID: 100962933 [3] |
Apatin Brewery (Serbian: Apatinska pivara), a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, the beer is sold in Bosnia-Herzegovina, Croatia, Macedonia, Montenegro, Austria, Sweden, Slovenia and Switzerland.[4][5][6]
History
It was founded in 1756 as Imperial Brewery owned by the Imperial Chamber. It is one of the oldest breweries in Serbia.[7] The production of 12,000 hectoliters of beer was recorded in the 18th century. The brewery was transferred to private ownership for the first time at the end of the 19th century. Major investments were characteristic of that phase, with a primary goal of modernizing the brewing process and enlarging production capacities. In the period prior to World War I, the yearly production of beer was 16,000 hectoliters.[8]
The brewery went through hard times in 1930s, which ultimately led to the disruption of production in 1935. Nine years later, after the
In the 1970s, the process of automated production lines was introduced, the result of which was production over 630,000 hectoliters of beer in 1977, as well as the introduction of new non-alcoholic beverages tasting of orange, lemon, blueberry and Alpine herbs. The result of the economic sanctions in the 1990s was a brief period of decrease in the brewery production, so that 475,000 hectoliters of beer was produced yearly.[8]
The company began transferring into the private ownership in 1991, and in 2003 it became a part of the international InterBrew network which merged in 2005 in
On 3 April 2012, Molson Coors brewing company has completed its previously announced acquisition of StarBev for approximately €2.65 billion.[10][11] This way, Molson Coors took over the regional brewing group Starbev, as part of which Apatin Brewery in Serbia has been operating.
Today, it is the leading brewery on the Serbian market.[7]
Brands
Brands produced in Apatin Brewery are:
Marketing
Apatin Brewery is known for its slogans for each of its brands: Jelen Pivo – "Men know why"; Jelen Cool – "Anytime, anywhere"; Nikšićko Pivo – "Always among friends"; Beck’s – "Deliberately different". According to the results of a 2009 study of TNS Medium Gallup, Apatin Brewery ranked third in Serbia in advertising and overall business results.[citation needed]
Apatin Brewery is the sponsor of the Guča Trumpet Festival.[citation needed]
References
- ^ a b "БИЛАНС УСПЕХА (2017) - Apatinska Pivara d.o.o." apr.gov.rs (in Serbian). Retrieved 10 October 2018.[permanent dead link]
- ^ a b "БИЛАНС СТАЊА (2017) - Apatinska Pivara d.o.o." apr.gov.rs (in Serbian). Retrieved 10 October 2018.[permanent dead link]
- ^ "Основни подаци о привредном друштву". apr.gov.rs (in Serbian). Serbian Business Registers Agency. Retrieved 28 February 2018.[permanent dead link]
- ^ "Coop startet die Balkan-Offensive". 20 Minuten. 10 June 2009. Retrieved 22 November 2011.
- ^ http://www.dasbiber.at/content/was-hei%C3%9Ft-marketing-auf-ausl%C3%A4ndisch ? (Link nicht abrufbar)
- ^ "SRBIJA NA VEZI..." (PDF). Наш Лист. Serbernas Riksförbund i Sverige. Archived from the original (PDF) on 9 October 2010. Retrieved 22 November 2011.
- ^ a b c "APATINSKA PIVARA". portal-srbija.com. Retrieved 16 October 2014.
- ^ a b c "History of Apatin Brewery". jelenpivo.com. Retrieved 17 October 2014.
- ^ "InBev uložio 100 mil. € u Apatin". b92.net (in Serbian). Retrieved 17 October 2014.
- ^ "Molson Coors to buy StarBev for €2.65bn". ft.com. Retrieved 16 October 2014.
- ^ "Molson Coors Agrees to Buy Brewer StarBev for $3.5 Bln". bloomberg.com. Retrieved 16 October 2014.