Artificial demand
Artificial demand or manufactured demand constitutes demand for something that, in the absence of exposure to the vehicle of creating demand, would not exist. It has controversial applications in microeconomics (pump and dump strategy) and advertising.[1][2]
A demand is usually seen as artificial when it
military industrial complex amounts to the "creation of state-guaranteed markets for high technology waste (armaments)."[6][7][8][9][10]
Vehicles
Vehicles of creating artificial demand can include
platforms.[citation needed] Good mass media advertising can stimulate consumers' appetites and attract spending.[11] With the shortening of product lifecycles, companies in many industries put a lot of resources into advertising to create a huge initial demand for a product before postlaunch.[12] Advertising influences demand by creating desire for a product or brand in consumers' minds.[13]
Examples
In a
market equilibrium
price.
See also
- Artificial scarcity
- Cartel
- De Beers
- Economic bubble
- Market manipulation
- Overconsumption
- Planned obsolescence
References
- ^ Strange, Adario (April 15, 2015). "Why Apple Loves Gold". Mashable. Retrieved September 11, 2015.
- ^ Trefis Team (September 2, 2015). "Looking At The Significance Of Sirius XM's Latest $2 billion Share Repurchase Program". Forbes. Retrieved September 11, 2015.
- S2CID 5291713.
- ^ "Real Demand is Not Artificial". www.american-consensus.org. American Consensus. 2008. Archived from the original on 2016-03-03. Retrieved 2016-07-17.
- ^ "ZQuote". www.zcommunications.org. 2013-03-09. Archived from the original on March 9, 2013. Retrieved 2016-07-17.
- ^ "Peace Magazine v03n4p33: Chomsky: Our System Depends on Arms Race". peacemagazine.org. Retrieved 2016-07-17.
- ISBN 9780921689041. Retrieved 2016-07-17.
- ISBN 9781902593821. Retrieved 2016-07-17.
- ISBN 9780896086852. Retrieved 2016-07-17.
- ISBN 9780921689287. Retrieved 2016-07-17.
- ^ Thomas Russell,(2004),"Advertising creates demand for items",Furniture Today,Vol.28 (41), p.23.
- ^ Reo Song ; Sungha Jang ; Gangshu (George) Cai,(2016),"Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry", Marketing letters,Vol.27 (4), p.791-804.
- ^ Christian Fisher,"Advertising's Effects on Demand",azcentral.
- ^ ISSN 2045-9920.