Associative browsing
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Associative browsing is the professional name for several methods of
The tools that serve the associative browsing are similarity/relevancy tools. They use different algorithms to analyze the content and the user in order to offer him or direct him to the next link in what is considered his associative chain. One of the more familiar sites to use the associative browsing method was
Associative browsing can be done without the discovery tools but due to the internet overload of information this can be done on a very thin surface line. For example, when you are looking at shoes on the Nike website you can type Puma.com and continue surfing associatively, but your intuitive recalling of shoes websites is limited and at some point you will be forced to perform a search.
The difference between
The implementation of associative browsing can be on different levels and on different subjects. The discovery tools can try to guess the next link in one's associative chain, the next song one will hear, the next site one will visit or the next product one will shop for.
See also
External links
- Why is sequoia looking into associative browsing June 5, 2009 Techcrunch