Atlántida (magazine)
 July 1970 issue (among its last) | |
| Categories | News |
|---|---|
| Frequency | Weekly, monthly (after 1950) |
| Publisher | Editorial Atlántida |
| Total circulation (1918) | 56,000 |
| First issue | March 7, 1918 |
| Final issue | December 1970 |
| Country | Argentina |
| Language | Spanish |
Atlántida was a general
History
Roberto Martínez Baldrich.
The magazine was launched by Uruguayan-Argentine publisher Constancio C. Vigil, who established the Atlántida Publishing House in 1918. The company's homonymous weekly would also be its first publication. Atlántida was designed as a news and general interest weekly tailored primarily for women (the company would concurrently launch El Gráfico, for sports readers, and the children's magazine Billiken).[1] Vigil named both the publishing house and its flagship magazine from a poem of the same name by Olegario Víctor Andrade, who wrote it as an homage to Americanism.[2]
Atlántida was an early success, with a circulation of 45,000 of its maiden issue (March 7, 1918), and of 56,000 by the end of the year. Its chief competition was El Hogar, printed by
The magazine was also notable for its regular contributors, which included Leopoldo Lugones, Gabriela Mistral (from Chile), and Alfonsina Storni. A glossy insert, La Semana Gráfica, was added to publish special reports, and the magazine was the first in Argentina to incorporate entry submission contests, whereby once a month readers were invited to submit witty captions for a given photograph; these contests attracted up to 15,000 entries monthly.[2]
Atlántida was eclipsed by its longtime rival, El Hogar, during the 1940s and '50s, and it became a monthly publication. The magazine's distinctive watercolor covers were created by Spanish illustrator Roberto Martínez Baldrich between 1953 and his death in 1959, after which its covers adopted a news magazine format. Atlántida was affected by competition from a growing number of news magazines in Argentina during the 1960s, notably Panorama, Primera Plana, and Siete Días Ilustrados, among others. The 1965 launch of Gente, a celebrity magazine, by its publishers further diffused its readership, and Atlántida became largely devoted to cultural and current events commentary.[1] The magazine closed in 1970.[2]
References
- ^ a b "El largo camino de Billiken". El Monitor. Archived from the original on 2009-05-26.
- ^ a b c d "Atlántida". Lea Revistas. Archived from the original on 2011-10-03. Retrieved 2011-07-13.
External links
Media related to Atlántida (magazine) at Wikimedia Commons
