Bagpiper (whisky)
| Website | unitedspirits.in/bagpiper-whisky.aspx |
|---|---|
Bagpiper is a brand of
The brand uses tamper-proof bottles. It also introduced whisky in Tetra Pak. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.[2]
Bagpiper is exported to ten countries,[1] including those in the Middle East.[2]
History
Bagpiper was launched in 1976 by Herbertsons Limited, which had been acquired by the United Breweries Group in 1973. Herbertsons Limited was merged with several other UB Group-owned companies to form United Spirits Limited in 2006.[3]
In 1993, with
Bagpiper was India's largest selling whisky from 2005 until 2010,[4] when it was overtaken by Officer's Choice, which is manufactured by Allied Blenders & Distillers (ABD).[5]
Sales
 | This article needs additional citations for verification. (September 2021) |
- 1987: Annual sales of 1 million cases
- 1991: Annual sales of 2 million cases
- 1993: Annual sales of 3 million cases
- 1996: Annual sales of 4 million cases
- 1998: Annual sales of 5 million cases
- 2003: Annual sales of 6 million cases
- 2005: Becomes India's largest selling whisky
- 2006: Annual sales of 10 million cases
- 2008: Annual sales of 15.4 million cases[6]
- 2009: Annual sales of 16.3 million cases.[6]
- 2010: Annual sales of 16.4 million cases.[6]
- 2011: Annual sales of 15.8 million cases.[7]
- 2012: Annual sales of 14 million cases.[6]
References
- ^ a b Whisky – Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature Archived 2013-05-08 at the Wayback Machine. Unitedspirits.in. Retrieved on 2013-12-23.
- ^ a b McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume – Economic Times. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.
- ^ "Editorial" (PDF). www.ambrosiaindia.com. 2011. Archived from the original (PDF) on 2018-10-03. Retrieved 2019-07-06.
- ^ [1] Archived October 4, 2011, at the Wayback Machine
- ^ "Allied Blenders & Distillers". Archived from the original on 17 May 2012. Retrieved 10 May 2012.
- ^ a b c d Indian Whisky Brand Champions 2013. Thespiritsbusiness.com (2013-07-08). Retrieved on 2013-12-23.
- ^ "Officer's Choice world's largest whisky brand". Economic Times. April 29, 2012.