Barberitos

Barberitos
Barberitos
Restaurant information
Established	February 2000; 24 years ago
Owner(s)	WOWorks
Previous owner(s)	Downing Barber
Food type	Tex-Mex
Country	United States
Other information	As of August 2023, there are 46 franchise agreements for Barberitos in the Southeastern US.
Website	www.barberitos.com

Barberitos is an American

portmanteau of Downing Barber, company founder, and burrito, a signature item at Barberitos restaurants.^[2] The company mascot is Pepe, a grinning chili pepper

wearing dark glasses and clutching a burrito.

The idea of the restaurant developed when Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers. After realizing his dissatisfaction with working in a corporate career, he decided to pursue building a restaurant in Athens. At first, the business struggled, then skyrocketed after a football game between University of Georgia and University of Tennessee. On February 20, 2020, Barberitos celebrated its 20th anniversary.^[3]

The original Barberitos in downtown Athens opened in 2000. Franchising for the company began in 2002.^[1] In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.^[4]

References

^ ^a ^b Lerch, Denali (February 19, 2020). "Barberitos to celebrate its 20th anniversary on Feb. 20". The Red and Black. Retrieved 2020-09-02.
^ Ketron, Jamie (2014-02-20). "Barberitos Opens Second Location "Campus Barbs" near ETSU". Mitch Cox Companies. Retrieved 2020-09-02.
^ O'Donnell, Caitlin (February 18, 2020). "Barberitos: A fresh take on food that's grown in 20 years". Athens Banner-Herald. Archived from the original on 2020-02-19. Retrieved 2020-09-02.
^ "ESPN's David Pollack Named Barberitos Brand Ambassador". QSR magazine. Retrieved 2020-09-02.

External links

Official website

[:0-1] Lerch, Denali (February 19, 2020). "Barberitos to celebrate its 20th anniversary on Feb. 20". The Red and Black. Retrieved 2020-09-02.

[2] Ketron, Jamie (2014-02-20). "Barberitos Opens Second Location "Campus Barbs" near ETSU". Mitch Cox Companies. Retrieved 2020-09-02.

[3] O'Donnell, Caitlin (February 18, 2020). "Barberitos: A fresh take on food that's grown in 20 years". Athens Banner-Herald. Archived from the original on 2020-02-19. Retrieved 2020-09-02.

[4] "ESPN's David Pollack Named Barberitos Brand Ambassador". QSR magazine. Retrieved 2020-09-02.

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