Behavior coding
Behavior coding, or behavioral coding, is a research method for evaluating questionnaire design and survey interviewer performance and interaction.
Behavior coding has three main uses:[1][2]
- Pretestingto assess respondent cognitive processing of survey questions
- Detection of problematic survey interviewer behaviors
- Interaction analysis to study how interviewer and respondent interact
Standardized codes are assigned to overt interviewer and/or respondent behaviors during the question and answer sequence in the survey interview, such as when the respondent asks for clarifications.[3][4] The coding scheme is developed based on the research objective, but usually includes data collection-related variables such as question wording and interviewer styles.[5] The coding is done using audio recordings of the interview, written transcripts of audio recordings, or via automated text analysis. Live interview coding is less practiced.[3]
References
- ISBN 9781412918084.
- Wiley Publishing.
- ^ ISBN 978-1-934831-23-6.
- .
- ^ Ongena, Yfke; Dijkstra, Wil (2006). "Methods of Behavior Coding of Survey Interviews" (PDF). Journal of Official Statistics. 22 (3): 419–451.
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