Bensimon Byrne
Communications | ||
Founded | 1992 | |
---|---|---|
Headquarters | Toronto, Ontario, Canada | |
Area served | Canada | |
Key people | ||
Services |
| |
Owners | Jack Bensimon, Colleen Peddie, David Rosenberg, Amin Todai and Joseph Bonnici Parent Tadiem | |
Subsidiaries | Narrative, OneMethod | |
Website | www |
Bensimon Byrne is a Canada's largest independent advertising agency, based in Toronto, Canada.[5][6][7][8]
History
The company was founded in 1994 by Jack Bensimon and Peter Byrne with Eaton’s department store as its first client.[3][1] The firm later acquired the Toronto digital agency OneMethod in 2012.[9][3] From 2000-2005, the company reinstated the I Am Canadian slogan for beer brewer company Molson Canadian, a slogan which had been discontinued the year before by agency MacLaren McCann.[10]
Bensimon Byrne Chief Creative Office David Rosenberg oversaw Justin Trudeau's successful 2015 Canadian federal election campaign.[11][12][13][14] Prior to this, the company had worked on other successful Canadian Liberal Party campaigns, such as those for Kathleen Wynne, Paul Martin, and Dalton McGuinty.[12][15][14]
As of 2016[update], the company had 225 staff members.[2] In 2017, the company (including its subsidiaries Narrative and OneMethod) moved its office into the Canadian Broadcasting Centre in Toronto, Canada.[16][17] The firm is currently attempting an expansion into the US market.[18]
Political attack ads
The firm is noted for its production of
Notable clients
- Scotiabank[3]
- Constellation Brands[3][25][4]
- Nestle[3]
- Liberal Party of Canada[11]
- Liberal Party of Ontario[11]
- Loblaw[4]
- Google[4]
- Workopolis[4]
- Canadian Football League[26][27]
- Jackson-Triggs[28]
References
- ^ a b "Bensimon Byrne establishes new leadership for its agencies". Strategy Online. 11 March 2021. Retrieved 5 January 2023.
- ^ a b c "The List: Bensimon Byrne's boundless thinking". Strategy Online. 21 December 2016. Retrieved 5 January 2023.
- ^ a b c d e f February 28, Matthew Chung (28 February 2014). "Bensimon Byrne celebrates 20 years with new wins". strategy. Retrieved 23 March 2023.
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: CS1 maint: numeric names: authors list (link) - ^ a b c d e June 26, Chris Powell. "Bensimon Byrne adds to ownership group".
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: CS1 maint: numeric names: authors list (link) - ^ "Inside a trio of super-swanky agencies (complete with a basketball court) at the CBC broadcast centre". Toronto Life. 9 August 2017. Retrieved 5 January 2023.
- ^ "Bensimon Byrne, OneMethod and Narrative". Archello. Retrieved 5 January 2023.
- ^ Krashinsky, Susan (29 August 2013). "Young, hip and reshaping the future of advertising". The Globe and Mail. Retrieved 23 March 2023.
- ^ July 14, Brenda Bouw. "Bensimon Byrne hires to match business growth". Retrieved 23 March 2023.
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: CS1 maint: numeric names: authors list (link) - ^ "Bensimon Byrne picks up OneMethod". Financial Post. Retrieved 23 March 2023.
- ^ Heinzl, John (17 March 2000). "Molson: I am Canadian once more, and proud of it". The Globe and Mail.
- ^ a b c Krashinsky, Susan (22 October 2015). "The ad agency behind Trudeau's winning campaign". The Globe and Mail. Retrieved 23 March 2023.
- ^ a b "Justin Trudeau's Winning Campaign". Marketing Mag. Retrieved 5 January 2023.
- ^ "Toronto-based Bensimon Byrne doing Liberal campaign ads, has done federal and Ontario ads". Hill Times. Retrieved 5 January 2023.
- ^ a b December 17, Russ Martin. "The List – Bensimon Byrne".
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: CS1 maint: numeric names: authors list (link) - ^ "Slick new pre-election ad showcases Kathleen Wynne". The Toronto Star. 13 November 2013. Retrieved 23 March 2023.
- ^ "Lebel & Bouliane and Mazen Studio Design Bensimon Byrne's Toronto Office". Interior Design. Retrieved 5 January 2023.
- ^ Immen, Wallace (14 August 2017). "CBC's downsizing sets stage for growing ad agency Bensimon Byrne". The Globe and Mail. Retrieved 5 January 2023.
- ^ Singh, Harmeet (18 May 2017). "Bensimon Byrne hires its first chief strategy officer". strategy. Retrieved 23 March 2023.
- ^ McARTHUR, KEITH (1 December 2005). "Harper ready to respond to attack ads". The Globe and Mail. Retrieved 23 March 2023.
- ^ Galloway, Gloria (13 January 2006). "Martin reverses himself on attack ad". The Globe and Mail. Retrieved 23 March 2023.
- ^ MCARTHUR, KEITH (29 June 2004). "Liberal attack ads answered anger with fear". Retrieved 23 March 2023.
- ^ "Tories, New Democrats unveil their first wave of election ads". The Hamilton Spectator. 3 May 2018.
- ^ "Inside The Trudeau Liberals' Historic Climb To Power". HuffPost. 25 October 2015.
- ^ "U.S. political advertising experts urge Trudeau to hit back hard against Tory attacks, but Liberals say Trudeau's determined to take high road". The Hill Times. Retrieved 23 March 2023.
- ^ June 04, Chris Powell. "Bensimon Byrne lands U.S. vodka account". Retrieved 23 March 2023.
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: CS1 maint: numeric names: authors list (link) - ^ https://www.cbc.ca/news/canada/saskatchewan/roughies-1989-grey-cup-win-featured-on-anniversary-stamp-1.1141378. Retrieved 23 March 2023.
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(help) - ^ International, Radio Canada (19 June 2014). "Canada's post office issues two new stamps on Ottawa's return to Canadian Football League". RCI | English. Retrieved 23 March 2023.
- ^ October 27, Jennifer Horn. "Jackson-Triggs has a wine for that". Retrieved 23 March 2023.
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: CS1 maint: numeric names: authors list (link)