Big Idea (marketing)
Big Idea in
general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.[1]
The term "Big Idea" has been used in the works of marketing gurus David Ogilvy[2] and George Lois,[3][4] and in a book[5] authored by Thomas H. Davenport, Laurence Prusak, and H. James Wilson.
References
- ^ Big Ideas: Research can make a big difference
- ISBN 978-0394729039.
- ISBN 978-0385414869.
- ISBN 978-2759402991.
- ISBN 9781578519316.
External links
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