Cars.com
Type of site | Online motoring |
---|---|
Available in | English |
Owner | Cars.com Inc. |
URL | www.cars.com |
Commercial | Yes |
Launched | June 1998 |
Current status | Active |
Content license | Yes |
Company type | Public company |
---|---|
Industry | Automotive marketing services |
Founded | May 2017 |
Founders | Mitch Golub William Swislow Alex Vetter[1] |
Headquarters | Chicago, Illinois , U.S. |
Area served | United States |
Key people | Alex Vetter, CEO and President[1] |
Products |
|
Services | Automotive classifieds |
Divisions |
|
Subsidiaries | DR Media Holdings, LLC |
Website | Cars.com |
Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site.
History
A 2003 Library Journal survey of automobile-related websites described cars.com as ranked the site positively, noting staff-written reviews that are signed, dated, detailed, and illustrated.[4] In 2004 the website announced a partnership with Kelley Blue Book and commenced national advertising.[5][6] In October 2007, it announced plans for its largest marketing campaign ever in early 2008.[7] In the same month, Yahoo! announced plans to receive listings from Cars.com for their Yahoo! Autos service.[8]
Cars.com was previously owned by
In July 2016, Cars.com acquired dealer and service shop rating site DealerRater.[14]
Cars.com was included in the spin-off of Gannett's broadcasting properties as
In February 2018, Cars.com announced the acquisition of Dealer Inspire, a digital marketing agency serving automotive dealerships located in Naperville, Illinois.[17][18]
Marketing
Cars.com has regularly advertised during the Super Bowl, screening adverts in consecutive years.[19][20][21][22]
Television
Since July 1998, Cars.com has been in partnership with the Magliozzis of Car Talk[23] and the website includes a Cartalk advice section.[4]
Cars.com also partners with MotorWeek on PBS to provide online access to MotorWeek reviews.[24]
References
- ^ a b "About Cars.com". Retrieved 2017-11-06.
- ^ "Gannett buys the rest of Cars.com for $1.8 billion". Bloomberg Businessweek. October 1, 2014. Archived from the original on 2014-10-04.
- ^ "Company Facts".
- ^ a b Caroline Gilman, "Web Watch: Cars", Library Journal, January 15, 2003.
- .
- Sacramento Business Journal. May 3, 2004. Retrieved 2013-07-24.
- ^ Elliott, Stuart (18 October 2007). "Super Bowl XLII Is More Than CX Days Away, But..." New York Times. Retrieved 28 April 2010.
- ^ Morrissey, Brian (16 October 2007). "Yahoo! Bets on Open-Network Approach". Adweek.
- ^ Hall, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. Archived from the original on 8 August 2014. Retrieved 5 August 2014.
- ^ Yu, Roger. "Gannett buying rest of Cars.com for $1.8B". USA Today. Retrieved 5 August 2014.
- ^ Sherman, Alex. "Gannett Agrees to $1.8 Billion Buyout of Cars.com Site". USA Today. Retrieved 5 August 2014.
- ^ Hill, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. Archived from the original on 6 October 2014. Retrieved 6 August 2014.
- ^ "McClatchy Announces Agreement to Sell Its 25.6% Stake in Cars.com to Gannett". The McClatchy Company. Archived from the original on 8 August 2014. Retrieved 6 August 2014.
- ^ "Cars.com will buy DealerRater to create review giant". autonews.com. 26 July 2016. Retrieved 11 July 2019.
- ^ "Cars.com Spins Off From Parent TEGNA, Goes Through IPO". Search Marketing Daily. MediaPost Publications. Retrieved 5 May 2017.
- ^ "McLean-based Tegna spins off Cars.com". WTOP. Retrieved 5 May 2017.
- ^ "BRIEF-Cars.Com Announces The Acquisition Of Dealer Inspire And Launch Digital Marketing". reuters.com. 14 February 2018. Retrieved 25 January 2020.
- ^ "Cars.com acquires Naperville tech firms in $165M deal". builtinchicago.org. 14 February 2018. Retrieved 25 January 2020.
- ^ Tim Nudd, "Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen", Adweek, January 22, 2013.
- ^ Cars.com Super Bowl Commercial, "Bring OUt Your Confident You" Archived 2010-02-11 at the Wayback Machine
- ^ Cars.com Cares
- ^ Tim Nudd, "Cars.com's Super Bowl Ad Stars a Man and His Excitable Appendage", Adweek, January 26, 2012.
- ^ "Company History". Archived from the original on 19 April 2011. Retrieved 20 April 2011.
- ^ "Business Partners". Archived from the original on 19 April 2011. Retrieved 20 April 2011.