Catherine Tucker
This biographical article is written encyclopedic . (December 2020) |
Catherine Tucker (born May 16, 1977) is the Sloan Distinguished Professor of Management at
Biography
Catherine Tucker was born in
Research field
Tucker's research focuses on the connections of marketing, economics of technology, law. Much of her publications have studied social media and its interactions with consumers. Tucker's research has evolved with the development of social media; her earlier publications focused on privacy[3] and advertising,[4] and now also focus in the direction of algorithmic influence and consumer interactions with the blockchain.[5] She has published 67 scholarly papers in these related fields. Common outlets for Tucker's publications include Marketing Science,[6] Quantitative Marketing and Economics,[7] and the Journal of Marketing Research.[8][9] She has expertise in studying how can firms use digital data and machine learning to improve performance. [10]
Career
Tucker teaches at the MIT Sloan School of Management and is chair of the MIT Sloan PhD Program.[11] Tucker is also a cofounder of the MIT Cryptoeconomics lab which analyzes blockchain applications.[10]
Tucker has given talks to the
Selected publications
- ‘Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records’ with Amalia Miller, Management Science (Lead Article), Vol. 55 No. 7, July 2009, pp. 1077–1093.[19]
- 'Privacy Regulation and Online Advertising' with Avi Goldfarb, Management Science, Vol. 57 No. 1, January 2011, pp. 57–71.[12]
- ‘Search Engine Advertising: Channel Substitution when Pricing Ads to Context’, with Avi Goldfarb, Management Science, Vol. 57 No 3, March 2011, pp. 458–470.[20]
- 'Can Healthcare Information Technology Save Babies?' with Amalia Miller, Journal of Political Economy, Vol. 119 No. 2, April 2011, pp. 289–324.[21]
- 'Online Display Advertising: Targeting and Obtrusiveness' with Avi Goldfarb, Marketing Science (Lead Article and Discussion Paper), Vol. 30 No. 3, May–June 2011, pp. 389–404.[22]
- ‘When Does Retargeting Work? Timing Information Specificity’ with Anja Lambrecht, Journal of Marketing Research (William O'Dell Long-Term Impact Award Winner 2018), Vol. 50 (5), October 2013, pp. 561–576[23]
- 'Harbingers of Failure' with Eric Anderson, Song Lin, and Duncan Simester. Journal of Marketing Research, Vol. 52 No. 5, October 2015, pp. 580–592.[24]
- ‘When Early Adopters Don’t Adopt’ with Christian Catalini. Science Vol. 357, Issue 6347, July 2017, pp. 135–136.[25]
- `Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads' with Anja Lambrecht. Forthcoming at Management Science.[26]
References
- ^ "Elections". Oxford University Gazette. Oxford University. Archived from the original on October 28, 2008. Retrieved May 7, 2013.
- ^ Escobar Coakley, Nell (2008-05-14). "Fairfield St. Family Celebrates A Happy Mother's Day". Medford Daily Transcript. Retrieved May 4, 2013.
- ^ "Handbook of Media Economics, vol 1A - 1st Edition".
- hdl:1721.1/122363.
- )
- hdl:1721.1/67901.
- S2CID 189953091.
- S2CID 11518615.
- ^ "Author Page for Catherine e. Tucker :: SSRN".
- ^ a b "MIT Sloan Faculty: Catherine Tucker | Methodology".
- ^ "MIT Sloan Faculty: Catherine Tucker | Sloan Distinguished Professor of Management Science and Professor of Marketing".
- ^ a b Sengupta, Somini (2011-09-15). "Less Web Tracking Means Less Effective Ads, Researcher Says". The New York Times. Retrieved May 7, 2013.
- ^ "2011 Awards and Honors". NBER Reporter. National Bureau of Economic Research. Retrieved May 7, 2013.
- ^ "MIT Sloan Professor Catherine Tucker Receives Top Marketing Award | MIT Sloan Executive Education". executive.mit.edu. Retrieved 2019-02-12.
- ^ "AMA Academic Community - "ELMAR"". ama-academics.communityzero.com. Retrieved 2019-02-12.
- ^ 17
- ^ "Catherine Tucker". MIT Management Sloan School. 2020 MIT Sloan School of Management. Retrieved 10 December 2020.
- ^ "All Souls College Oxford". www.asc.ox.ac.uk. Retrieved 2019-02-12.
- ^ Vijayan, Jaikumar (2009-04-14). "Privacy rules hamper adoption of electronic medical records, study says". Computer World. Retrieved May 7, 2013.
- ^ Flavelle, Dana (2011-05-31). "Advertising: Web tangles traditional ad bans, study finds". Toronto Star. Retrieved May 7, 2013.
- ^ Lewis, Nicole (March 3, 2011). "Health IT Saves Babies' Lives". Information Week. Retrieved 2013-05-15.
- ^ Hiltzik, Michael (July 8, 2012). "Ads invade our screens — and our private lives". Los Angeles Times. Retrieved May 7, 2013.
- ^ Rooney, Ben (2013-04-17). "Expect More Ads to Follow You Around The Web". Wall Street Journal. Retrieved May 7, 2013.
- ^ "People Who Love Crystal Pepsi Are a New Demographic, MIT Study Finds". americaninno.com. Retrieved 2018-02-03.
- ^ Woodward, Aylin. "Bitcoin study reveals how early adopters influence our decisions". New Scientist. Retrieved 2019-02-12.
- ^ Maron, Dina Fine. "Science Career Ads Are Disproportionately Seen by Men". Scientific American. Retrieved 2019-02-12.