Cebuana Lhuillier

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Cebuana Lhuillier

Company type	Public
Headquarters	Makati, Metro Manila , Philippines
Key people	Philippe Jones Lhullier (Chairman) Jean Henri D. Lhuillier (President & CEO)
Website	www.cebuanalhuillier.com

Cebuana Lhuillier Pawnshop (formerly known as Agencia Cebuana) commonly known as Cebuana, is a

Cebuana Lhuillier is a non-banking financial institution offering services such as pawn-broking, money remittance, insurance, bills payment, remit-to-account, corporate payout, collections, and e-loading. It is headquartered in Makati.

History

Cebuana Lhuillier Pawnshop began with four pawnshop outlets in Metro Manila in the mid-1980s.^[1]

In 1968, Philippe Jones Lhuillier, Henry Lhuillier's son, opened the first Lhuillier pawnshop at Libertad Street in Pasay under the trade name Agencia Cebuana.

It traces its roots to Cebu, where then-French Consul to the Philippines, Henry Lhuillier established his first chain of Agencias in 1935. Throughout the 70's and 80's, Philippe Jones Lhuillier opened more agencies in Metro Manila.

The company pursued further nationwide expansion in 1987 and adopted the trade name, “Cebuana Lhuillier.”

In 1998, Philippe Jones Lhuillier was appointed the Philippine Ambassador to Italy. Philippe Jones Lhuillier's son, Jean Henri Lhuillier, took the helm and became Cebuana Lhuillier Pawnshop's president and chief executive officer in the same year.

Jean Henri Lhuillier introduced Cebuana Lhuillier Pawnshop's auxiliary services remittance, insurance, bills payment, money changer, e-load, remit-to-account, corporate payout, and collections service.

It also became the first pawnshop and money remittance company to offer a membership rewards program for its clients in 2010. In the following year, Cebuana Lhuillier branches hit the 1,500 mark. In 2014, the firm started to reach out to potential customers in areas with limited access through its Cebuana Lhuillier On Wheels.^{[citation needed]}

Social Involvement

The firm owns several teams in the

The firm's president, Jean Henri Lhuillier, is the manager of the Philippine Davis Cup Team, Chairman of the Board of the Philippine Tennis Association (PhilTA), and also serves as the president of Amateur Softball Association of the Philippines

The firm has its own

• Cebuana Lhuiller Official Charge Rates
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