Channel U (Singaporean TV channel)

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Channel U
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Channel U (marketed as U頻道, formerly named 优频道) is a

Mandarin-language free-to-air terrestrial television channel in Singapore, owned by state media conglomerate Mediacorp
.

The channel was first established in 2001 by SPH MediaWorks—a subsidiary of Singapore Press Holdings—as one of two new FTA channels launched by the company (alongside the English-language TVWorks, later renamed Channel i). While it eventually became competitive with MediaCorp's Channel 8 in viewership, the company operated at a loss, and Channel i was struggling to compete with MediaCorp's Channel 5.

In 2004, SPH announced an agreement to divest its television stations and free newspaper business to MediaCorp in exchange for a stake in its television and publishing businesses. As a result, MediaCorp took over Channel U on 1 January 2005, positioning it as a counterpart to Channel 8 targeting a youth and young adult audience.

History

At the trade launch of SPH MediaWorks on 1 November 2000, SPH revealed the names and logos of its two channels, with the Chinese channel being named Channel U.[1] MediaWorks was on track to launch the channel and its English counterpart TVWorks by June 2001.[2]

The channel started broadcasting on 6 May 2001 with a $3 million launch party,[3] but despite the blaze of publicity the channel received in the two weeks between gaining its licence and starting broadcasts, as well as the launch broadcast that followed, the ratings quickly fell behind expectations, falling from 12% on launch night to 4.7% on its second night; whereas the main news on Channel 8 scored 16.3% and its equivalent on Channel U, 3.9%. Channel 8's vice president Khiew Voon Khang said that the ratings slide looked "like a street bump than Mount Everest".[4]

Facing the possibility of low ratings, Channel U moved the news from 9:30pm to 10pm, competing against Channel 8's bulletin, and put the 8:30pm drama half an hour later.[5]

From June 2001, the channel's daily lineup extended from the initial 10 hours to 14.[6] In October, the channel surpassed Channel 8 in primetime ratings (7-11pm) for the first time (19%), whereas in all-day ratings it became the second most-watched channel in Singapore, behind Channel 8.[7][8] The December revamp of Channel U's news bulletins increased its viewership base further.[9]

Despite these successes, SPH's channels operated as a loss, with Channel i in particular struggling in competing with MediaCorp's Channel 5 for viewership and the advertising market. In September 2004, SPH MediaWorks announced an agreement to divest its television stations and free newspaper businesses to MediaCorp, in exchange for a stake of parts of MediaCorp's television and publishing businesses.[10][11][12][13] While Channel i would shut down, MediaCorp would take over Channel U on 1 January 2005, becoming a sister channel to its former competitor.[14]

Programming

The channel's programming consists of

Channel 3 Thailand (available in dual sound and subtitles) and GMM 25 available in subtitles
).

See also

References

  1. ^ "Coming your way: Channel U and TV Works". Streats (retrieved from NLB). 2 November 2000. Retrieved 12 September 2023.
  2. ^ "Television channels on track for launch by June". The Business Times (retrieved from NLB). 7 October 2000. Retrieved 12 September 2023.
  3. ^ "Channel U gets off to a spectacular start". The Business Times (retrieved from NLB). 7 May 2001. Retrieved 13 September 2023.
  4. ^ "The big U-turn". Today (retrieved from NLB). 9 May 2001. Retrieved 8 August 2023.
  5. ^ "Schedule changes due to lower ratings". Today (retrieved from NLB). 9 May 2001. Retrieved 13 September 2023.
  6. ^ "Next stop: 14-hour programming". Streats (retrieved from NLB). 29 May 2001. Retrieved 13 September 2023.
  7. ^ "Channel U now second in TV viewership: ACNielsen". The Business Times (retrieved from NLB). 3 October 2001. Retrieved 14 September 2023.
  8. ^ "Channel U leads prime-time". The Straits Times (retrieved from NLB). 3 October 2001. Retrieved 14 September 2023.
  9. ^ "More tune in to Channel U's news". Streats (retrieved from NLB). 5 December 2001. Retrieved 14 September 2023.
  10. ^ Koh, Joyce (8 December 2004). "SPH, MediaCorp to retrench 204 staff, absorb 297". The Business Times.
  11. ^ "SPH: No plans to exit broadcasting". Today (retrieved from NLB). 6 December 2003. Retrieved 14 September 2023.
  12. ^ "Media rivals strike deal to curb losses". The Straits Times (retrieved from NLB). 18 September 2004. Retrieved 14 September 2023.
  13. ^ "DETAILS OF THE DEAL:". Today (retrieved from NLB). 18 September 2004. Retrieved 14 September 2023.
  14. ^ Koh, Joyce (8 December 2004). "SPH, MediaCorp to retrench 204 staff, absorb 297". The Business Times.

External links

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