Charles Peebler
Charles David Peebler, Jr. (June 8, 1936 – April 18, 2009) was an American advertising executive who spent over 30 years at the helm of agency Bozell & Jacobs, where he grew yearly billings from $20 million in 1965 when he was named president, to $4.3 billion in 1997, when the firm was acquired by True North Communications. Creative campaigns under his leadership included slogan-based promotions such as the "Got Milk?" milk mustache advertising campaign and "Pork. The Other White Meat".[1]
Biography
Peebler was born on June 8, 1936, in
Advertising and business
In Omaha, he worked at a department store, where he met Susie Jacobs, his first wife, and was hired by her family's firm of Bozell & Jacobs, a local company founded in 1921 that had regional accounts with Boys Town and Mutual of Omaha. He acquired the company from his father-in-law in 1967.[1]
Taking over as chief executive, Peebler built the firm by relentlessly pushing for new clients and through acquisitions. He grew the firm's yearly billings from the $20 million it took in when he took the helm in 1965 as president, to $4.3 billion by the time the firm was acquired by True North Communications in 1997. He was involved with creative campaigns that included slogan-based advertising campaigns such as the "Got Milk?" milk mustache and "Pork. The Other White Meat" for the National Pork Board.[1]
Peebler approved the deal with True North in August 1997, after spurning a deal with
He served on the board of the Ad Council and was inducted into the American Advertising Federation Hall of Fame.[1]
He was one DoubleClick's early investors, a company that was purchased by Google for $3 billion.[1]
Personal
Peebler served as honorary chairman of the
A location on the lake along the Upper West Side in Central Park was named "Peebler Point" by the Central Park Conservancy. It was a place that he would take people over to see, even if they were uninterested.[1]
After learning that he had been stricken with progressive supranuclear palsy in 2001, Peebler eight years ago, Mr. Peebler devoted himself to fighting the disease and founded the Peebler PSP Research Foundation. which has financed more than $2 million in research.
Peebler died on April 18, 2009, at his home in Indian Wells, California, due to progressive supranuclear palsy.[1]
References
- ^ a b c d e f g h i Martin, Andrew. "Charles Peebler, Ad Executive, Dies at 72 ", The New York Times, April 22, 2009. Accessed April 22, 2009.
- ^ Kane, Courtney. "Another Madison Avenue independent finds a buyer: Bozell, Jacobs plans to join True North.", The New York Times, August 1, 1997. Accessed April 22, 2009.