City nickname
A city nickname or municipality nickname is an alias, sobriquet, or slogan by which a city or other municipality is or has been known. They have various purposes and anecdotally have led to economic benefits for communities.
Description
A municipality
Use
City nicknames and slogans can help in establishing a civic identity, helping outsiders recognize a community, attracting people to a community because of its nickname, promote civic pride, and build community unity.[2] Nicknames and slogans that successfully create a new community "ideology or myth"[3] are also believed to have economic value.[2] Their economic value is difficult to measure,[2] but there are anecdotal reports of cities that have achieved substantial economic benefits by "branding" themselves by adopting new slogans.[3] Some unofficial nicknames are positive, while others are derisive.
See also
- Lists of city nicknames
References
- ^ Project, Brad VanAuken The Blake (2014-09-12). "Evaluating City Mottos, Taglines And Slogans". Branding Strategy Insider. Retrieved 2023-03-27.
- ^ a b c Muench, David "Wisconsin Community Slogans: Their Use and Local Impacts" Archived 2013-03-09 at the Wayback Machine, December 1993, accessed April 10, 2007.
- ^ a b Alfredo Andia, Branding the Generic City Archived 2008-05-21 at the Wayback Machine, MU.DOT magazine, September 10, 2007