Clorets
 | This article includes a list of general references, but it lacks sufficient corresponding inline citations. (April 2017) |
Clorets is a line of
Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.[2] The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods
).
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.[citation needed]
Packaging and flavor varieties
- Packaging sizes
- Gum in 2s carton
- Gum in 12s carton
- Small mints (in a pack of 50)
- Candy-style mints (in a pack of 6)
- Tablet mints (in a pack of 35)
- Val-U-Pak (in a pack of 30)
- Flavors
- Original/Cool Mint
- Arctic/Ocean Mint
- Orange Mint
- Dark Secret Mint (Thailand)
- Cinnamon (Japan and Morocco)
- Cool Berry Mint
- Pink Grapefruit Mint
- Broccoli
- Clorets Infinity
- Peppermint
- Spearmint
See also
References
- ^ Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient". The New York Times. Retrieved February 22, 2013.
- ^ "2000: Pfizer joins forces with Warner-Lambert". Retrieved 2023-07-14.
Further reading
- Bhushan, Ratna (January 18, 2001). "Money is where the mouth is". The Hindu Business Line. Retrieved February 22, 2013.
- Singh, Namrata (2000). "Warner-Lambert's 50p strategy for Clorets extended to Halls". Indian Express. Archived from the original on March 5, 2016. Retrieved February 22, 2013.
- "Cadbury looks to boost presence in mouth freshener category". The Hindu Business Line. May 26, 2005. Retrieved February 22, 2013.
- "Clorets takes on Smint with 'mini mint' brand". Marketing Week. June 18, 1998. Retrieved February 22, 2013.