Coke Studio (Pakistani TV series) season 15

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Coke Studio Pakistan
Season 15
StarringVocalists
No. of episodes11
Release
Original network
Original releaseApril 14, 2024 (2024-04-14) –
present (present)
Season chronology
← Previous
Season 14
List of episodes

The fifteenth season of the Pakistani music television series Coke Studio Pakistan began airing on 14 April 2024, and is produced and curated by Xulfi. Maintaining the format of the previous season, this season features 11 original compositions released as individual singles, each accompanied by a dedicated music video.[1][2]

Artists

Vocalists

  • Babar Mangi
  • Marvi Saiban
  • Noman Ali Rajper
  • Rozeo
  • Sabri Sisters
  • Star Shah
  • Zeeshan Ali

Musicians

Production

In January 2024, Warner Music Group and Giraffe Pakistan announced a partnership.[3] This deal ensures that music produced for Season 15 of Coke Studio Pakistan will be distributed by Giraffe Music under exclusive license to Warner Music South Asia, a subsidiary of Warner Music Group.[4][2] However, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. Geo Network secured the exclusive media rights. Additionally, Spotify remains the official music streaming partner, while TikTok serves as the designated entertainment partner.[5][6]

In a press release,

Xulfi
, producer and curator

Songs

No.
overall		No. in
season		Song TitleArtist(s)Composer(s)Lyricist(s)Original release date
931"Aayi Aayi"Noman Ali Rajper, Babar Mangi, Marvi, SaibanAbdullah Siddiqui, Babar Mangi, Noman Ali Rajper & XulfiBabar Mangi & Noman Ali RajperApril 14, 2024 (2024-04-14)[13]
The Sindhi song "Aayi Aayi," inspired by the folktale of Umar Marvi,[10] features vocals by Noman Ali Rajper, Babar Mangi, and Marvi-Saiban. Xulfi mixed the track, with Randy Merrill handling mastering. Saif Samejo and Zeeshan Ali provided consultation. The video, directed and shot by Awais Gohar, boasts art direction by Sara Vohra, set design by Hashim Ali Design Studios, and costume design by Fatima Butt. Salman Roofi and Nadeem supported with wardrobe. Fariha Afzal and Areeba Naveed served as assistant directors, along with the art team of Zain Yar Jung and Raheel.[11][12]
942"2AM"Star Shah & Zeeshan AliStar Shah, Zeeshan Ali & XulfiStar Shah, Sarfaraz Safi & Zeeshan AliApril 21, 2024 (2024-04-21)[15]
"2AM" is a Punjabi song featuring Star Shah and Zeeshan Ali on vocals. The song's narrative and composition involved Star Shah, Zeeshan Ali, and Xulfi, while Star Shah, Sarfaraz Safi, and Zeeshan Ali worked on the lyrics. Aksel Carlson, Thomas, and Xulfi arranged and produced the music, with additional arrangement by Zyad Tariq. Xulfi mixed the song, and Mike Bozzi mastered it. Awais Gohar directed the music video, featuring cinematography by Aamir Mughal, production design by Hashim Ali Choudhry, costume design and styling by Fatima Butt, wardrobe by Salman Roofi and Nadeem, and storyboarding by Nakshab Rahman.[14]
953"Maghron La"Sabri Sisters & RozeoAdnan Dhool, Rozeo & XulfiAdnan Dhool, Rozeo & XulfiApril 28, 2024 (2024-04-28)[16]
The Punjabi song "Maghron La" features the vocals of the Sabri Sisters and Rozeo. Adnan Dhool and Xulfi crafted the song's narrative, while also co-writing and composing the music alongside Rozeo. Rabi Ahmed consulted on the song, while Xulfi mixed it and Stuart Hawkes mastered the audio. A music video accompanies the release, directed by Murtaza Niaz with cinematography by Aamir Mughal. Quick Style choreographed and directed the movement, while Hashim Ali served in dual roles as production designer and art director. Fatima Butt designed and styled the costumes.


Reception

The release of the season's debut track, "Aayi Aayi," has generated a spectrum of reactions.[17] Furthermore, the platform's shift to a music video format alongside a revised release schedule, implemented last season, has sparked discussions regarding potential trade-offs between prioritizing visual aesthetics and the core musical experience.[18]

Coca-Cola, the sponsor of Coke Studio, has encountered calls for a boycott due to the ongoing Israeli–Palestinian conflict.[19] This movement gained significant traction in Pakistan, where there has been a surge in support for domestic brands. As of April 29, 2024, Coke Studio Pakistan has released three songs featuring established and emerging artists. However, compared to previous seasons, the reception has been more subdued. The platform has not issued a public statement regarding the boycott or the reasons behind the season's lower viewership.[20]

References

  1. ^ "Coke Studio season 15 to return April 14". The Express Tribune. 10 April 2024. Retrieved 12 April 2024.
  2. ^ a b Stassen, Murray (12 April 2024). "Warner Music Group launches Warner Music South Asia, led by Jay Mehta". Music Business Worldwide. Archived from the original on 28 April 2024. Retrieved 13 April 2024.
  3. ^ Images Staff (24 January 2024). "Warner Music and Xulfi's production company Giraffe are partnering up to help Pakistani artists shine". Dawn. Retrieved 13 April 2024.
  4. ^ Schneider, Marc (12 April 2024). "Executive Turntable: Jay Mehta Launches Warner Music South Asia; BMI's New Number; MaMA Founder Retires". Billboard. Retrieved 13 April 2024.
  5. ^ "TikTok partners with Coke Studio as Official Entertainment Partner for Season 15". PhoneWorld. 27 April 2024. Archived from the original on 28 April 2024. Retrieved 28 April 2024.
  6. ^ "Pop culture matters". The News International. 24 April 2024. Archived from the original on 28 April 2024. Retrieved 28 April 2024.
  7. ^ "Announcing Coke Studio Season 15". Daily Times. 12 April 2024. Retrieved 13 April 2024.
  8. ^ "Everything we know about 'Coke Studio 15'". The Express Tribune. 13 April 2024. Retrieved 13 April 2024.
  9. ^ Press Release (12 April 2024). "Announcing Coke Studio Season 15". Coca-Cola . Archived from the original on 21 April 2024. Retrieved 21 April 2024.
  10. ^ "In Conversation With Coke Studio Artist Noman Ali Rajper From Aayi Aayi". Fuchia Magazine. 19 April 2024. Retrieved 20 April 2024.
  11. ^ "A concoction of music". The News International. 24 April 2024. Retrieved 28 April 2024.
  12. ^ Vinay MR Mishra (20 April 2024). "Noman Ali Rajper: We want to challenge the myth that women's happiness after success is strange with the song Aayi Aayi". The Times of India. Retrieved 20 April 2024.
  13. ^ "Coke Studio season 15 opens with "Aayi Aayi"". Daily Times. 15 April 2024. Retrieved 15 April 2024.
  14. ^ Rafay Mahmood (23 April 2024). "Coke Studio 15: When Zeeshan Ali and Star Shah arrived at 2AM". The Express Tribune. Retrieved 28 April 2024.
  15. ^ "'Coke Studio' Season 15 releases '2am'". Daily Times. 22 April 2024. Retrieved 22 April 2024.
  16. ^ "'Coke Studio' Season 15 releases 'Maghron La'". Daily Times. 29 April 2024. Retrieved 29 April 2024.
  17. ^ Maheen Sabeeh (21 April 2024). "April 2024: An excellent month for music". The News International. Retrieved 21 April 2024.
  18. ^ Tahira, Manahil (15 April 2024). "Coke Studio 15: 'Aayi Aayi' is Sindhi on the surface, formulaic at its core". The Express Tribune. Retrieved 15 April 2024.
  19. ^ Arts & Entertainment Desk (10 November 2023). "Coke Studio Bangla concert: Can the franchise rise above controversy?". The Daily Star. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  20. ^ Images Editorial (29 April 2024). "Can you separate Coke from Coke Studio?". Images. Archived from the original on 29 April 2024. Retrieved 29 April 2024.

External links

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