Counterregulatory eating

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Counterregulatory eating is the psychological tendency for a person to eat more after having recently eaten.[1] It is a behavior opposite to regulatory eating, which is the normal pattern of eating less if one has already eaten.[1] It is more common among dieters, for whom a large "pre-load" (the food eaten first) is presumed to sabotage motivation for restricted eating.[2]

It was coined the "what-the-hell" effect by dieting researcher

self-forgiveness can mitigate counterregulatory eating.[3][5]

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