DIY research

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DIY Research (DIY Market Research) means

online questionnaires,[3] distribute them to an email list[4] or internet access panels,[5] and analyze the data in real time without outsourcing[6]
to a specialised research agency or data processing company.

DIY Quantitative Research

Quantitative research is a structured approach to gathering and evaluating data from different sources using different statistical tools.[7] DIY quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research study.[8] Historically, quantitative research studies required several resources – a sampling provider that manages a panel of individuals that match the demographic and psychographic needs of the researchers, tools for creating and implementing surveys, and tools for analyzing the results of such a survey.

DIY quantitative research systems are frequently software as a service (SaaS),[9] allowing for all participants in the market research process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.

References

  1. ^ DIY online interview service GutCheck in beta mode | Research-live.com
  2. ^ The Insta-Focus Group: GutCheck's DIY Market Research | FastCompany.com
  3. ^ DIY Market Research | Marketing Week
  4. ^ DIY Research | Research-live.com
  5. ^ Self-Serve Sampling | InnovateMR
  6. ^ Why DIY Research is Good for Everyone | Marketing Research Association
  7. ISBN 1-4129-4163-6
    .
  8. ^ DIY Research | RWConnect
  9. ^ Are DIY Platforms Ready for Prime Time? | GreenbookBlog.org


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