Deborah Szebeko

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Deborah Szebeko (born 1980,^[

History

After volunteering for nine months at Great Ormond Street Children's Hospital NHS Trust in 2003, Szebeko recognized the potential for design to enhance communication and patient experiences in healthcare settings.^{[citation needed]} Szebeko established thinkpublic in 2004, following participation in the NESTA Creative Pioneer Programme.^{[citation needed]}

Using design to improve health and public services, Szebeko and thinkpublic have worked with organisations across the world in the health and social sectors, with experience in designing services, products, and social enterprise.^{[clarification needed]}

Co-design and service design

At the heart of thinkpublic and Szebeko's work is co-design, a Participatory design methodology for involving people in identifying opportunities and needs, then using creative tools to design solutions.

Working across the public, third and private sectors, Szebeko has used design and research methodologies to encourage service innovation and enterprise. Over the past 13 years, she has successfully used her service design approach to inform and develop products, enterprises and service innovations that have been rolled out internationally by the

In 2012, thinkpublic won Design Week Service Design Award, followed by being ranked in the top 50 Agencies of the year.

In 2008, for her dedication to social innovation, Szebeko won the British Council's UK Young Design Entrepreneur Award and was listed in the Top 10 for ‘The Future 500’ in The Observer and New Statesman.

In 2003, Szebeko won the HEFSC Young Volunteer of the Year Award for her design work at Great Ormond St Children's Hospital NHS Trust.

Public speaking

Since setting up thinkpublic, Szebeko has presented her work at international design and health conferences including: Leading Age Services Congress (Australia 2015), Design Indaba (Cape Town 2011), The European Business Analysts Conference (London 2010), Women in Design (Poland 2011), Designs of the Time (Cornwall 2011), Reinventing Design (Hong Kong Design Centre, 2008), Designs of the Time (Newcastle, 2007), NESTA Young Innovators (London, 2007), The European Forum on Quality Improvement in Healthcare (Prague, 2006), Doors of Perception (New Delhi, 2005) and DOORS Leaders Round Table (Amsterdam, 2004).

Publications

• Szebeko's work has featured in the following publications:
• Jefferies, E. Tan, L. Yee, J. 2013. Design Transitions – "Inspiring Stores. Global Viewpoints. How Design is Changing." BIS Publisher
• Meroni, A. Sangiorgi, D. 2011. Design For Services - What Design is doing and can do for services, and how this connects to existing fields of knowledge and practice.
  Gower Publishing
• Bates, P. Robert, G. 2007. Bringing User Experience To Health Care – "Experience Based Design" (EBD) is a new way of bringing about improvements in healthcare services by being user-focused.Radcliffe Publishing

Academic papers

Papers written by Szebeko on Co-design:

• Co-designing for Society - Australasian Medical Journal 2010
• Co-designing for dementia: The Alzheimer 100 project - Australasian Medical Journal 2009
• Szebeko holds a BA (Hons) in Graphic Design & Advertising from
  Buckinghamshire University, MA in communications from University Of The Arts London
  and Diploma in Organisations, Relationship and Co-active Coaching.

References

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• Baker, M. (2007). Public life: Design Makes a Difference. The Telegraph.
• Hutchins, E. (2008). Inaugural Design Award Winner Announced at 100% Design. British Design Innovation.
• Service Design Network. (2008). thinkpublic receives the UK Young Design Entrepreneur Award
• Szebeko, D. (2008). Designing Healthcare Environments Archived 23 October 2008 at the Wayback Machine Health Sector Journal.
• UKYDE. (2008). "Co-design" pioneer takes top design entrepreneur award^{[permanent dead link]}.
• Wodcast. (2008). Deborah Szebeko - Interview (mp3)

External links

• thinkpublic