Deseo (Paulina Rubio album)

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Deseo
Studio album by
Paulina Rubio
ReleasedSeptember 14, 2018 (2018-09-14)
Recorded2014–2018
GenreLatin pop
Length38:49
LabelUniversal Music Spain, S.L.U.
Producer
Paulina Rubio chronology
Pau Factor
(2013) 		Deseo
(2018)
Singles from Deseo
  1. "Desire (Me Tienes Loquita)"
    Released: May 25, 2018
  2. "Suave y Sutil"
    Released: September 7, 2018
  3. "Ya No Me Engañas"
    Released: April 3, 2019

Deseo (Desire) is the eleventh

pop
album characterized by Latin rhythms abound with urban sounds, and lyrical themes of love and female empowerment.

Five singles preceded the albums launch and were released within the span of three years starting in 2015 with "

Promusicae album charts.[1] and number thirteen in Billboard Latin Pop Albums.[2] The album was certified gold in Chile.[3]

Background and development

Since 2012—in full promotion of her final studio album with long-term, entitled

The X Factor, where she replaced Britney Spears. At the end of 2013 Universal Music released Rubio's first compilation album entitled Pau Factor
, containing the most successful songs of the artist of her six studio albums under the record label.

Rubio first teased a new single on Valentine's Day in 2014, playing a "La Bomba"-esque song "Cuanto Te Quiero" with producers in the studio.[4] Even though she performed it live several times, the song's release as the album lead single was cancelled for unknown reasons.

A new single was released in January 2015, "Mi Nuevo Vicio", featuring Colombian group Morat, which was speculated would be the first single from Rubio's eleventh studio album. The song was a success in Spain and Latin America, specially in the first territorie, where reached number one Physical/Digital Songs, but the singer did not reveal the release of a new album. In a March 2020 interview with EFE, Rubio discussed that in these time she worked "more as a producer, businesswoman, and, above all, as a mentor [in differents music competition television show]."[5]

In December 2016, she confirmed that the new album will feature contributions by DJ Snake and Selena Gomez, stating: "My new album is like another member of the team, or the family. It will be a true warrior, has something from all genres, from banda to pop, collaborations with DJ Snake and Selena Gomez. I tried to keep a key element: that the music is danceable".[6] Gomez representatives later denied that she worked with Rubio.

Rubio then continued to release multiple singles "

Echame La Culpa
" from Luis Fonsi.

Theme and artwork

Rubio explained that Deseo is about "a feeling that can resemble the way I am", also defined the album as "the wick that lights any fire as the desire to improve yourself, to get away from something you don't like, to change your life [or] simply having the strength to achieve what you want."[7] The album's artwork features Rubio is sitting, with bare legs and high heels, playing a guitar and on top, with big red letters the word: DESEO is read, which gives the album its title. The cover album was presented September 3, 2018 on singer social media.[8]

Composition

Spanish DJ and singer Juan Magán serves as a featuring artist and producer on the album.

Rubio commented that the content of Deseo "activate women's senses and capture who I am both on and off the stage"; the media call it an album where Rubio "empowered women". The album music genre is pop[9] with a foray into reggaeton[10] and "Latin rhythms abound with urban sounds."[11] Lyrically, the record contains lyrics about "female empowerment",[12][13] the love and the sexual desire.

Deseo opens with the lead single "

urban and electro-dance influences. "Mi Nuevo Vicio" was deemed one of the album's highlights[14] due to its production to acoustic guitars and Colombian rumba style. The song includes a collaboration with the Colombian pop band Morat
.

"Hoy Eres Ayer" is a light pop-rock ballad characterized for its "melodic" strings and drums hooks. The seventh track "Cuánto Te Quiero" was noted for "

flamenco music with a pop music, is a joy love song. The close album track, "Si Te Vas
", it was compared to her 1990s work for its pop rock style.

Critical reception

Professional ratings
Review scores
SourceRating
Odi O'Malley[14]

Upon its release, critical reception of Deseo was sharply divided. According to several media, the album "maintains the same energy" of Rubio's music "but is not afraid to incorporate new contemporary sounds, especially from the urban genre."[16] Odi O'Malley, writing from their website, listed the record as "a compilation: of its 10 songs, only 5 are new to the listener, and the rest are made up of singles released in the last three years". He favored the melodic pop-rock songs and "Mi Nuevo Vicio" as the album's best tracks, but also said, "Rubio try to catch up with trend music, use more urban bases, trying to include elements of dancehall or EDM to some tracks, although she did not come out well in any of them."[14]

Promotion

Singles

Throughout 2015 and 2016, Rubio released three solo songs, originally intended to be lead single from the album. "Mi Nuevo Vicio", released on January 27, 2015, features Colombian band Morat. It reached number one in Mexico and was certified gold, while in Spain reach number two on the general charts and number one on digital song sales chart. It additionally attained a double platinum certification for sales of 80,000 copies. "Si Te Vas" and a "Reggaeton Version" featuring Alexis & Fido, was released on January 22, 2016. The song landed top ten on Billboard Mexico Pop Español Airplay. "Me Quema", released on November 11, 2016, and reached number twenty-two in Mexico pop charts.

"Desire (Me Tienes Loquita)" featuring Venezuelan singer Nacho was released on May 25, 2018 as the album's lead single. It peaked at number four in Ecuador charts. On September 7, 2018, the album's second single, "Suave Y Sutil", was released. The song received praised from music critics and accompanning a music video that "represents female empowerment" through a Victorian era-style video.

"Ya No Me Engañas" was released as the first single from the album's deluxe edition, Deseo Edicion Especial on April 3, 2019. It was written by Xabi San Martin and produced by hit-makers Andres Torres and Mauricio Rengifo.

Tour

Rubio began her fourth world tour

La Voz Senior
) were invited to the concert. She was also the first pop artist to perform in Monterrey's Showcenter Complex in Monterrey, Mexico, on June 22, 2019. She is also set to perform in San Jose, CA on September 12, 2019, also hitting New York, Los Angeles, Chicago, Houston, among others, before concluding in Washington, DC on September 29, 2019.

Chart performance

The album peaked at #18 in the Spanish

Promusicae album charts and #13 in the US Billboard Latin Pop Albums. The album eventually was certified gold in Chile.[3]

Reissue

Rubio released a deluxe edition of the album titled Deseo Edicion Especial. It included four new songs, in addition to the original tracklist of the album. "

Ya No Me Engañas" was released in April, 2019, as the first single from the special edition.[18]

Track listing

Deseo track listing
No.TitleWriter(s)Producer(s)Length
1."
Miguel Mendoza Donatti
3:10
2."Suave y Sutil"
  • Xabier San Martin Beldarrain
  • Rengifo
  • Torres
3:30
3."Me Quema"
  • Rengifo
  • Torres
3:18
4."Late Mi Corazón" (Featuring Juan Magán)
  • Juan Magán
  • Darlyn Alberto Cuevas Segura
  • Wender Wagner Kramer
  • Luggi Giussepe Olivares Gordon
  • Juan Magán
  • DCS
  • Wender Wagner Kramer
  • Luggi Giussepe Olivares Gordon
2:56
5."Mi Nuevo Vicio" (Featuring Morat)
  • Isaza, Villamil, Vargas
  • Alejandro Posada
  • Mauricio Rengifo
  • Carlos Paucar
  • Rengifo
4:01
6."Hoy Eres Ayer"
  • David Julca
  • Jonathan Julca
  • Yoel Enríquez
  • The Julca Brothers
3:27
7."Cuánto Te Quiero"
  • Julca Brothers
3:36
8."Entre La Luna Y El Sol"
  • Dani Macaco
  • Tomás "Tirtha" Rundquist
3:16
9."Bajo La Luna"
  • Rubio
  • Julca
  • Julca
  • Javier García
  • Julca Brothers
3:52
10."Si Te Vas"
  • Rubio
  • Julca
  • Julca
  • García
  • Juan Fernando Fonseca
  • Julca Brothers
3:33
11."Si Te Vas (Versión Reggaetón)" (Featuring Alexis & Fido)
  • Julca Brothers
4:21
Total length:38:49

Edición Especial

Deseo Edición Especial track listing
No.TitleWriter(s)Producer(s)Length
1."Desire (Me Tienes Loquita)" (Featuring Nacho)
  • Paulina Rubio
  • Mauricio Rengifo
  • Andrés Torres
  • Miguel Mendoza Donatti
  • Mauricio Rengifo
  • Andrés Torres
3:10
2."Suave y Sutil"
  • Xabier San Martin Beldarrain
  • Rengifo
  • Torres
3:30
3."Me Quema"
  • Juan Pablo Isaza, Juan Pablo Villamil, Simón Vargas
  • Rengifo
  • Torres
3:18
4."Late Mi Corazón" (Featuring Juan Magán)
  • Juan Magán
  • Darlyn Alberto Cuevas Segura
  • Wender Wagner Kramer
  • Luggi Giussepe Olivares Gordon
  • Juan Magán
  • DCS
  • Wender Wagner Kramer
  • Luggi Giussepe Olivares Gordon
2:56
5."Mi Nuevo Vicio" (Featuring Morat)
  • Isaza, Villamil, Vargas
  • Alejandro Posada
  • Mauricio Rengifo
  • Carlos Paucar
  • Rengifo
4:01
6."Hoy Eres Ayer"
  • David Julca
  • Jonathan Julca
  • Yoel Enríquez
  • The Julca Brothers
3:27
7."Cuánto Te Quiero"
  • Rubio
  • Julca
  • Julca
  • Ritchie Valens
  • Joey Montana
  • Julca Brothers
3:36
8."Entre La Luna Y El Sol"
  • Dani Macaco
  • Tomás "Tirtha" Rundquist
  • Toy "Selectah" Hernández
3:16
9."Bajo La Luna"
  • Rubio
  • Julca
  • Julca
  • Javier García
  • Julca Brothers
3:52
10."Si Te Vas"
  • Rubio
  • Julca
  • Julca
  • García
  • Juan Fernando Fonseca
  • Julca Brothers
3:33
11."Si Te Vas (Versión Reggaetón)" (Featuring Alexis & Fido)
  • Rubio
  • Julca
  • Julca
  • García
  • Juan Fernando Fonseca
  • Raúl Alexis Ortíz, Joel Fido Martínez
  • Julca Brothers
4:21
12."Ya No Me Engañas"
  • San Martín Beldarrain
  • Rengifo
  • Torres
3:15
13."Te Quise Y Te Quiero"
  • Rengifo
  • Isaza, Villamil
  • Rengifo
  • Torres
3:45
14."Adentro"
  • Rubio
  • Yasmil Marrufo
  • Servando Primera
  • Mario Cáceres
  • Yasmil Marrufo
  • Servando Primera
  • Mario Cáceres
3:30
15."Dame Más (Afterparty)"
  • Rubio
  • Primera
  • Enrique Larreal
  • Cáceres
  • Marrufo
  • Juan José Covarrubias
  • Enrique Larreal
  • Juan José Covarrubias
3:45
Total length:52:48

Samples

Charts

Chart (2018) Peak
position
Spanish Albums (PROMUSICAE)[19] 18
US Latin Pop Albums (Billboard)[20] 13
US Latin Albums Sales (Billboard)[21] 4

Certifications

Region Certification Certified units/sales
Chile (IFPI Chile)[3] Gold 3,000[22]

References

  1. ^ "Top 100 Álbumes – Semana 38: del 14.9.2018 al 20.9.2018" (PDF) (in Spanish). Productores de Música de España. Retrieved September 25, 2018.
  2. ^ "Paulina Rubio Chart History". Billboard. Retrieved 25 September 2018.
  3. ^ a b c "Visita estelar: Paulina Rubio habló de todo en Muy Buenos Días". Televisión Nacional de Chile (in Spanish). 29 November 2018. Retrieved 21 January 2019.
  4. ^ "Llaman a Paulina Rubio reina del pop latino". El Siglo de Torreón. Retrieved 9 December 2020.
  5. ^ "Paulina Rubio: 'He hecho reset de mí misma. Me siento renovada'". elcomercio.com. El Comercio. Retrieved 27 January 2021.
  6. ^ Flores, Griselda (29 December 2016). "Paulina Rubio is Collaborating With Selena Gomez & DJ Snake on Forthcoming Album". Billboard. Retrieved 1 April 2017.
  7. ^ Méndez, Nancy. "Paulina Rubio, más que un deseo" (in Spanish). Excelsior. Retrieved 22 April 2021.
  8. ^ "Paulina Rubio presentará nuevo álbum "Deseo" en España". Informador. Retrieved 27 April 2021.
  9. ^ "Paulina Rubio - Deseo". music.apple.com/mx. Apple Music. Retrieved 27 April 2021.
  10. ^ Bianciotto, Jordi (13 January 2019). "Paulina Rubio vuelve a la carga". www.elperiodico.com (in Spanish). El Periodico. Retrieved 1 July 2021.
  11. ^ a b "Paulina Rubio empodera a la mujer en su nuevo disco "Deseo"". 20minutos.com.mx. Notimex. Retrieved 27 April 2021.
  12. ^ "Paulina Rubio estrena su Deseo". Noreste. Retrieved 27 April 2021.
  13. ^ "Paulina Rubio por primera vez en Gran Arena Monticello" (in Spanish). Ilustrado. Retrieved 27 April 2021.
  14. ^ a b c d e f O'Malley, Odi. "'Deseo', 7 años de espera para un disco que sirve a Paulina de recopilatorio". odiomalley.com. Retrieved 27 April 2021.
  15. ^ Rodas, Celeste. "'Deseo' de Paulina Rubio". El Nuevo Herald. Retrieved 27 April 2021.
  16. ^ Gabriela Castellanos. "Paulina Rubio lanza un disco tras siete años de ausencia" (in Spanish). Revista Familia. Retrieved 22 April 2021.
  17. ^ "Una vez más el público chileno se rindió a los pies de Paulina Rubio". incorrectas.com (in Spanish). Retrieved 27 April 2021.
  18. ^ "Noticias Universal Music Spain". universalmusic.es. Universal Music Spain. Retrieved 27 April 2021.
  19. ^ "Spanishcharts.com – Paulina Rubio – Deseo". Hung Medien. Retrieved 21 January 2018.
  20. ^ "Paulina Rubio Chart History (Latin Pop Albums)". Billboard. Retrieved December 3, 2018.
  21. ^ "Paulina Rubio - Latin Albums Sales Chart". Billboard. 2018. Archived from the original on November 9, 2019. Retrieved August 22, 2019.
  22. IFPI. Archived from the original on 28 March 2014. Retrieved 22 October 2014.{{cite web}}: CS1 maint: unfit URL (link
    )
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