Destination image
Destination image is one of the most popular research topics in the tourism academic literature.[1] For any given travel situation, consumers are spoilt by choice of available destinations, and the images held of destination play a critical role in purchase decisions. Destination image therefore plays a major role in the competitiveness of travel destinations.
For major reviews on the destination image literature see [2][3][4][5][6]
References
- S2CID 154532664.
- S2CID 56073443.
- .
- S2CID 154488851.
- S2CID 167894329.
- ISBN 978-1-138-91290-8.