Destination image

Source: Wikipedia, the free encyclopedia.

Destination image is one of the most popular research topics in the tourism academic literature.[1] For any given travel situation, consumers are spoilt by choice of available destinations, and the images held of destination play a critical role in purchase decisions. Destination image therefore plays a major role in the competitiveness of travel destinations.

For major reviews on the destination image literature see [2][3][4][5][6]

References