Diet Coke (song)

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"Diet Coke"
Single by Pusha T
from the album It's Almost Dry
ReleasedFebruary 8, 2022
GenreHip hop
Length2:59
Label
Songwriter(s)
Producer(s)
Pusha T singles chronology
"Dancing with the Devil"
(2022) 		"Diet Coke"
(2022) 		"Hear Me Clearly"
(2022)
Music video
"Diet Coke" on
YouTube

"Diet Coke" is a song by American rapper

drug dealing
.

Background

On February 7, 2022, 88-Keys revealed that he produced the instrumental of the song in 2004, as an interlude for his beat tape, The Makings of Crack-Cocaine.[1]

The cover art of the single was designed by Sterling Ruby. It shows a "mash-up of melting faces with crude metallic letters" spelling "Diet Coke".[2]

Composition and lyrics

The song begins with a sample of rapper Fat Joe yelling, "Yesterday's price is not today's price".[3] Over a piano-driven boom bap beat,[4][5] Pusha T raps about selling cocaine and references his tough upbringing: "Imaginary players ain't been coached right / Master recipes under stove lights / The number on this jersey is the quote price / You ordered Diet Coke, that's a joke, right?"[5][6][7] He declares his appreciation for Kanye West as well ("Far as I'm concerned, who's the best? Me and Yezos").[8]

Critical reception

Complex writers Eric Skelton, Andre Gee and Jessica McKinney positively reviewed the song. Skelton and McKinney praised the beat, while Gee praised how Pusha T raps only about one topic and can "still come off sounding fresh". All three writers also expressed approval toward how Pusha does not diss rapper Drake in the song.[9]

Music video

The music video was released on February 8, 2022. It was shot in black-and-white and directed by Omar Jones.[10][11] It sees Pusha T rapping as Kanye West dances in the white background, and reclining on a sofa.[10]

Live performances

Pusha T first unveiled the song during a performance at Nigo's Kenzo Paris Fashion Week show in January 2022.[12] In March 2022, he performed the song at The Late Show with Stephen Colbert.[13]

Remixes

American rappers Jim Jones and Fabolous released a freestyle of the song on February 16, 2022.[14]

Charts

Chart performance for "Diet Coke"
Chart (2022) Peak
position
Canada (Canadian Hot 100)[15] 93
South Africa (RISA)[16] 88
US
Bubbling Under Hot 100 Singles (Billboard)[17]
 4
US Hot R&B/Hip-Hop Songs (Billboard)[18] 43

References

  1. ^ Saponara, Michael (2022-02-08). "Producer 88-Keys Reveals 18-Year-Old Origin Of Pusha T's 'Diet Coke' Beat". HipHopDX.
  2. ^ Wolf, Cam (2022-02-10). "Pusha T's "Diet Coke" Heats Up the Designer Album Cover Trend". GQ.
  3. ^ Strauss, Matthew (2022-02-08). "Pusha T and Kanye West Share Video for New Song "Diet Coke"". Pitchfork.
  4. ^ "Pusha T Returns with New Single 'Diet Coke'". Rap-Up. February 7, 2022.
  5. ^ a b Breihan, Tom (2022-02-08). "Pusha T Releases Hard New Single "Diet Coke": Listen". Stereogum.
  6. ^ Li, Nicolaus (2022-02-08). "Pusha T Drops "Diet Coke," Produced by Kanye and 88-Keys". Hypebeast.
  7. ^ Aderoju, Darlene (February 8, 2022). "Pusha T Releases 'Diet Coke' After Collaborating With Ye: Stream It Now". Billboard.
  8. ^ Callas, Brad (February 7, 2022). "Listen to Pusha-T's New Song "Diet Coke" Produced by Kanye West and 88-Keys". Complex.
  9. ^ Skelton, Eric; Gee, Andre; McKinney, Jessica (February 8, 2022). "First Impressions of Pusha-T's New Song "Diet Coke"". Complex. Retrieved 2022-03-13.
  10. ^ a b Gallagher, Alex (2022-02-08). "Pusha T returns with Kanye-produced new single 'Diet Coke'". NME.
  11. Vulture
    .
  12. Vibe
    .
  13. ^ Pusha T "Diet Coke", March 4, 2022
  14. ^ Walker, Joe (2022-02-17). "Pusha T Co-Signs Jim Jones & Fabolous' 'Diet Coke' Freestyle - Despite Dipset Rapper's Slander". HipHopDX.
  15. ^ "Pusha T Chart History (Canadian Hot 100)". Billboard. Retrieved May 3, 2022.
  16. ^ "Local & International Streaming Chart Top 100 Week 17-2022". The Official South African Charts. Recording Industry of South Africa. Retrieved May 6, 2022.
  17. ^ "Pusha T Chart History (Bubbling Under Hot 100)". Billboard. Retrieved May 3, 2022.
  18. ^ "Pusha T Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 3, 2022.
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