Direct selling
Direct selling is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and earning a commission from their efforts).[1]
According to the US Federal Trade Commission: "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer."[2]
Modern direct selling includes sales made through the
See also
- Account-based marketing
- Direct marketing
- Guanxi
- Lead generation
- Lead management
- Personal selling
- Relationship marketing
- Social selling
References
- ^ Brown, Carolyn M. (19 July 2010). "8 Things You Should Know Before Becoming a Direct Seller". Inc. Retrieved 29 July 2018.
- ^ "Business Guidance Concerning Multi-Level Marketing". FTC.gove. Federal Trade Commission. 4 January 2018. Retrieved 8 January 2018.
- .
- ^ Michael A. Belch George E. Belch Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e., McGraw-Hill/Irwin, 2006
- ISBN 978-0-631-19229-9.
External links
- Media related to Direct selling at Wikimedia Commons