Domain authority
The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a
Dimensions
Domain authority can be described through four dimensions:
- Prestige of a website and its authors
- Quality of the information presented
- Information and website centrality
- Competitive situation around a subject
The weight of these factors varies in function of the ranking body. When individuals judge domain authority, decisive factors can include the prestige of a website, the prestige of the contributing authors in a specific domain, the quality and relevance of the information on a website, the novelty of the content, but also the competitive situation around the discussed subject area or the quality of the outgoing links.
Prestige of website and authors
Prestige identifies the prominent actors in a qualitative and quantitative manner on the basis of
Information quality
Centrality of a website
Prominent actors have extensive and living relationships with other (prominent) actors. This makes them more visible and the content more relevant, interlinked and useful.[9] Centrality from a graph-theoretical perspective describes unidirectional relationships, not making a distinction between receiving and sending information. From this point of view, it includes the inbound links considered in the definition of “prestige” complemented with outgoing links. Another difference between prestige and centrality is that the measure of prestige counts for a complete website or an author, whereas centrality can be considered on a more granular level like one individual blog post. Search engines look at various factors to judge the quality of outgoing links, i.e., on link-centrality, describing the quality and quantity as well as the relevance of outgoing links and the prestige of its destination. They also look at the frequency of new content publication (“freshness of information”) to be sure that the website is still an active player in the community.[5]
Competitive situation around a subject
The domain authority that a website attains is not the only factor which defines its positioning in the SERPs of search engines. The second important factor is the competitiveness of a specific sector. Subjects like
References
- ^ Chi, Clifford (6 February 2021). "What Is Domain Authority and How Can You Improve It?". blog.hubspot.com. Retrieved 2021-04-07.
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- ^ Brin, Sergey; Page, Larry (January 29, 1998). "The PageRank Citation Ranking: Bringing Order to the Web" (PDF). Stanford University InfoLab Publication Server. Archived from the original (PDF) on January 26, 2009. Retrieved December 12, 2015.
- ISSN 1468-4527.
- ^ a b c d Scholten, Ulrich (Nov 29, 2015). "What Is Domain Authority and How Do I Build It?". VentureSkies.
- ^ Keren, A. "Zagzebski on Authority and Preemption in the Domain of Belief". European Journal for Philosophy of Religion, 2014.
- ^ Zilincan, Jakub; Kryvinska., Natalia (May 28, 2015). "Improving Rank of a Website in Search Results–Experimental Approach". International Conference at Brno University of Technology: Perspectives of Business and Entrepreneurship Development - System Engineering Track. 15.
- S2CID 255006902.
- ^ ISBN 0-521-38707-8.
- ^ Sengoren, Arif (22 April 2022). "How to measure domain authority and how to value it".
- S2CID 255070107.
- S2CID 205581875.
- ^ Patel, Priyanka. "Google Page Rank Algorithm and It's Updates". Academia.edu.
- ^ "What Are Dofollow Links?". 28 June 2022. Retrieved 28 June 2022.