Draft:All for ads
Submission declined on 8 November 2023 by Vanderwaalforces (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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- Comment: Just blatant advertising and VERY poorly sourced, Wikipedia cannot be used as a reference. Theroadislong (talk) 13:15, 8 November 2023 (UTC)
Description
All For Ads is a cloud-based advertising[1] ecosystem platform that aggregates and manages ad space transactions for advertisers and related service providers based on urban demographicDemography data. The platform was created by the Romanian advertising company Brand Management owned by the Romanian entrepreneur Laurentiu Jiga. The platform uses a B2B software automation advertising tool for remote planning to reach global urban offline consumers.
Operations
The platform is an online tool for marketers that uses integrated cloud computing[2] to manage and accommodate the advertising devices portfolio (locations) and advertisers. All For Ads develops a "one-stop shop"[3] ecosystem platform that provides borderless remote access to indoor advertising spaces available for trading based on demographics and traffic data and targets its audience based on gender, generation age range, and behavior.
History
Brand Management company is the owner of the allforads.com platform. Brand Management was founded in 2004 and offers indoor advertising services. With almost 20 years of experience in the implementation of advertising campaigns, in commercial and business centers, Brand Management has developed indoor advertising operations in Romania, Bulgaria, and the Czech Republic, for companies in fields such as technology and telecommunications, fashion and jewelry, financial banking, and FMCG. The company has managed over its history budgets dedicated to indoor advertising of over 125 million lei (€25.5m) until 2022. Brand Management is present in over 150 shopping malls, hypermarkets, and business centers in the biggest cities in Romania. The company ensures[4] the exposure of indoor advertising campaigns in front of over 110 million visits per month, counted and communicated by locations.
Financial data
Brand Management turnover (RON)[5] 2022 - 6.3m 2021 - 6.3m 2020 - 2.4m 2019 - 8.4m 2018 - 8.7m 2017 - 6.5m
Ad spending in the advertising market
Worldwide, Ad spending[6] in the Advertising market is projected to reach US$945.00bn in 2023, with the largest market being TV and video Advertising, with a market volume of US$326.20bn in 2023. In global comparison, most ad spending will be generated in the United States (US$365.40bn in 2023). In the Advertising market, 80% of total ad spending will be generated through digital in 2027. In Romania[7], Ad spending in the Advertising market is projected to reach US$973.30m in 2023. The largest market is TV & Video Advertising with a market volume of US$416.80m in 2023. In the Advertising market, 71% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.
References
- ^ "Advertising".
- ^ https://www.oracle.com/ro/cloud/what-is-cloud-computing/
- ^ "VAT One Stop Shop - European Commission".
- ^ "Reveal Marketing Research: 7 din 10 români merg la mall cel puţin o dată pe săptămână, bărbaţii vizitând centrele comerciale mai des decât femeile; suma medie cheltuită la o vizită este de 300 de lei".
- ^ https://mfinante.gov.ro/ro/web/site
- ^ "Advertising - Worldwide | Statista Market Forecast".
- ^ "Advertising - Romania | Statista Market Forecast".