Durag Activity
"Durag Activity" | ||||
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Single by Baby Keem and Travis Scott | ||||
from the album The Melodic Blue | ||||
Released | April 30, 2021 | |||
Length | 3:45 | |||
Label | ||||
Songwriter(s) |
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Producer(s) | Brick! | |||
Baby Keem singles chronology | ||||
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Travis Scott singles chronology | ||||
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Music video | ||||
"Durag Activity" on YouTube |
"Durag Activity" (stylized in
Background
The song was announced by Baby Keem on April 21, 2021, before it was released in April 30.[3]
In May 2021, Madonna posted a photo of herself wearing a bandana with "durag activity" in the captions on Twitter. Keem responded with, "...Can I send you a Durag?" and then, "did I humble Madonna?"[4]
Composition
Wongo Okon of Uproxx describes the song as Baby Keem "leading the way with near-mumble raps" before Travis Scott "arrives with his trademark autotune croons".[5] In the song, Baby Keem and Travis Scott talk about "money, influence, and women in their lives", which they describe as "durag activity", over a "clicking, slinking" beat.[6] "Distorted piano chords" can also be heard in the instrumental.[3][7]
Critical reception
Sophie Caraan of Hypebeast writes, "The effortless delivery from both Keem and Scott provide a new layer of texture for the bars they drop — which are mostly about getting rich — and almost gives it a new meaning, putting emphasis on the importance fusion of flow, cadence and lyricism."[7] Erika Marie of HotNewHipHop called the song "laid back" and "slow-burning".[8]
Music video
An accompanying music video was released on April 30, 2021. Directed by Eliel Ford, it depicts Baby Keem as a
Charts
Chart (2021) | Peak position |
---|---|
Canada (Canadian Hot 100)[10] | 53 |
Global 200 (Billboard)[11] | 77 |
Lithuania (AGATA)[12] | 67 |
New Zealand Hot Singles (RMNZ)[13] | 6 |
96 | |
US Billboard Hot 100[15] | 85 |
US Hot R&B/Hip-Hop Songs (Billboard)[16] | 38 |
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Canada (Music Canada)[17] | Gold | 40,000‡ |
United States (RIAA)[18] | Gold | 500,000‡ |
‡ Sales+streaming figures based on certification alone. |
References
- ^ Bloom, Madison (April 30, 2021). "Baby Keem and Travis Scott Share New Song "durag activity"". Pitchfork. Archived from the original on April 30, 2021.
- ^ a b Cho, Regina (May 3, 2021). "Baby Keem is coming for revenge in "durag activity" video". Revolt. Archived from the original on May 6, 2021.
- ^ a b Rose, Jordan (April 30, 2021). "Baby Keem Connects With Travis Scott in Video for "Durag Activity"". Complex. Archived from the original on April 30, 2021.
- ^ S., Madusa (May 29, 2021). "Baby Keem Asks If He "Humbled Madonna" After Her "Durag Activity" Tweet". HotNewHipHop. Archived from the original on May 29, 2021.
- ^ a b Okon, Wongo (April 30, 2021). "Travis Scott And Baby Keem's 'Durag Activity' Is A Clouded Banger". UPROXX. Archived from the original on April 30, 2021.
- ^ Kaye, Ben (April 30, 2021). "Baby Keem teams with Travis Scott on new track "durag activity": Stream". Consequence. Archived from the original on April 30, 2021.
- ^ a b Caraan, Sophie (April 30, 2021). "Baby Keem and Travis Scott Deliver Debut Collab "durag activity"". HYPEBEAST. Archived from the original on April 30, 2021.
- ^ Marie, Erika (April 30, 2021). "Baby Keem Connects With Travis Scott On "Durag Activity"". HotNewHipHop. Archived from the original on June 2, 2021.
- ^ a b Walker, Joe (April 30, 2021). "Travis Scott Joins Baby Keem For 'Durag Activity' Video On Kendrick Lamar's pgLang". HipHopDX. Archived from the original on April 30, 2021.
- ^ "Travis Scott Chart History (Canadian Hot 100)". Billboard. Retrieved May 15, 2021.
- ^ "Travis Scott Chart History (Global 200)". Billboard. Retrieved August 22, 2021.
- ^ "2021 18-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. May 7, 2021. Retrieved July 2, 2021.
- ^ "NZ Hot Singles Chart". Recorded Music NZ. May 10, 2021. Retrieved May 10, 2021.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved May 13, 2021.
- ^ "Travis Scott Chart History (Hot 100)". Billboard. Retrieved May 15, 2021.
- ^ "Travis Scott Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 15, 2021.
- ^ "Canadian single certifications – Baby Keem & Travis Scott – Durag Activity". Music Canada. Retrieved November 17, 2022.
- ^ "American single certifications – Baby Keem & Travis Scott – Durag Activity". Recording Industry Association of America.