Electro dance

Source: Wikipedia, the free encyclopedia.
Not to be confused with electronic dance music.

French Electro dance (otherwise known as Tecktonik and Milky Way) is one style of frenetic and quirky form of

glowsticking. It started in the 2000s and originated in the southern suburbs of Paris, France, mainly from the Metropolis nightclubs[1][2] and has spread around the world. Fast-paced techno and electro house music imported from Northern Europe is the usual choice for Tecktonik dancing.[3]

Electro dance is predominantly about arm movement, taking basic elements from

b-boy
-like footwork, lending to the hip hop-like influences in much of the electro house music.

The term "Tecktonik" is a registered trademark that began in Paris, and this has created issues for dance events or other uses of the name.[4] The creators of the Tecktonik brand (most notably Cyril Blanc, the artistic director of Metropolis) [5] sell official products, such as clothes, Matts CDs, and energy drinks.

History

In 2002, Cyril Blanc and Alexandre Barouzdin organized "Tecktonik Killer" parties under their project called "Tecktonik Events" whose purpose was to promote in

tectonic plates
.

Along with tecktonik killer parties, Cyril and Alexandre created, with the help of designers and sales staff, symbols that would surround the phenomenon: neon colors, mittens, tight clothing, etc.

National Industrial Property Institute (INPI), and internationally in 2007,[6] to prevent other clubs from promoting their parties using those words.[7] A number of products were then developed and marketed using these brand names, including clothing and an energy drink. Two other clubs in Paris then took over the Metropolis club; the Mix Club and the Red Light.[8]

Tecktonik has enjoyed increasing success and has spread to

A cause des Garçons" by Yelle, "Sucker" by Dim Chris, or songs by artists such as Lorie. In September 2007, the Techno Parade raised the visibility of Tecktonik.[9]

In November 2007, TF1 became the official international agency for Tecktonik, with the goal of promoting the brand outside France.

Clubs must obtain permission from Cyril Blanc and Alexandre Barouzdin to use the term "Tecktonik" or "TCK".[4]

References

  1. ^ "Tecktonik dance craze takes Paris by storm". news.sawf.org. 2007-09-20. Archived from the original on 2009-11-27. Retrieved 2019-05-01.
  2. ^ Metropolis (in French)
  3. ^ Laurenson, John (2009-03-05). "Europe | Tecktonik tremors jolt France". BBC News. Retrieved 2012-09-29.
  4. ^ a b c "Tecktonik, new fashion trademark". Newzy (in French). 2007-09-12. Archived from the original on 2008-11-25. Retrieved 2019-05-01.
  5. ^ "Tecktonik dance craze takes Paris by storm". L'Agence France-Presse. 2007-09-19. Archived from the original on 2007-10-30. Retrieved 2019-05-01.
  6. ^ Rohan, Brian (2008-03-13). "Tecktonik uses Web to market lifestyle born in dance movement". International Herald Tribune. Reuters. Archived from the original on 2008-05-11. Retrieved 2019-05-01.
  7. ^ a b Furious electro-dance style sweeps France Reuters, 29 March 2008
  8. ^ "Le Redlight - L'Enfer, Discothèque House à Paris sur Cityvox". Fra.cityvox.fr. Archived from the original on 2009-01-30. Retrieved 2012-09-29.
  9. ^ "Techno Parade enjoyed tremendous success in Paris". Le Matinternet (in French). 2007-09-15. Archived from the original on 2009-02-05. Retrieved 2019-05-01.

External links

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