Elf Yourself
Holiday season only | |
Content license | free for users |
|---|---|
Elf Yourself is an American
The Elf Yourself website and
hits a second.[9] In later releases, additional elves were added to the application and viewers could upload different images for each elf.[7] Still later, social media applications were added,[11] included those allowing viewers to save and/or download the films they had created through visiting the website.[2][4] In 2008, OfficeMax partnered with JibJab and added a registration requirement in order to use the site. Traffic dropped to 56 million.[2] JibJab worked to "enhance the performance and distribution of the videos."[2][4]
In 2009, the campaign being run by JibJab, the registration requirement was dropped, and social elements were added.
Reception
The Today Show and Good Morning America created their own dancing holiday greeting for viewers."[14] In Social Media Judo, it was pointed out that while OfficeMax hoped Elf Yourself would "warm up"[15] its corporate image, "the overwhelming majority of customers who saw Office Max's popular marketing campaign gave credit to the company's top competitors."[15] In addressing the creation of the 20 microsites created for OfficeMax, Adland called Elf Yourself "a strange, corny, yet enormously successful website."[3]
Awards and nominations
- 2007, won Retail Advertising and Marketing Association RACies Award for 'Interactive Online Campaign'[16]
- 2008, won three Ad:Tech Awards: 'Best Word of Mouth Marketing Campaign', 'Best User Defined Experience', and 'Best of Show'.[8][17][18]
- 2008, won SXSW Interactive 'Award for Web Amusement'.[8]
- 2008, won Retail Advertising and Marketing Association RACies Award for 'Interactive Online Campaign'[16]
References
- ^ "Elf Yourself page snapshot". Wayback Machine. December 5, 2006. Archived from the original on 1 December 2006. Retrieved May 31, 2012.
- ^ a b c d Quenqua, Douglas (November 19, 2009). "OfficeMax Adds Social Element to Elf Yourself 2009". ClickZ. Retrieved May 30, 2012.
- ^ ISBN 978-0385524964.
- ^ a b c Burns, Enid (November 19, 2008). "Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit". ClickZ. Retrieved May 30, 2012.
- ^ With more than 480 million users in 215 countries, and has been downloaded over 65 million times since transitioning from an online platform to smartphone app in 2012. See:Business Wire. https://www.businesswire.com/news/home/20151104005115/en/Office-Depot-Elf-Yourself%C2%AE-App-Creates-Billion
- ^ Aditham, Kiran (August 26, 2008). "Jason Zada Leaves EVB". Creativity Magazine. Archived from the original on October 17, 2013. Retrieved May 29, 2012.
- ^ a b c d e Nelson, Matthew G. (November 26, 2007). "Dancing Elf Video Site Back for a Second Year". ClickZ. Retrieved May 29, 2012.
- ^ a b c d Parpis, Eleftheria (May 8, 2008). "Jason Zada Profile". Adweek. Retrieved May 29, 2012.
- ^ Virginian-Pilot. Archived from the originalon October 17, 2013. Retrieved May 31, 2012.
- ^ Morrissey, Brian (June 30, 2008). "Shops Strive for a New Formula". Adweek. Retrieved May 30, 2012.
- ^ Brand Republic. Retrieved May 30, 2012.
- ^ "OfficeMax "Elf Yourself" PR and Viral Video". 2011-04-05. Archived from the original on 2011-04-05. Retrieved 2018-12-02.
- ^ "OfficeMax "Elf Yourself" PR and Viral Video". 2012-04-09. Archived from the original on 2012-04-09. Retrieved 2018-12-02.
- ^ Morrissey, Brian (January 7, 2008). "The Rules of Viral Web Success, at Least for Now". Adweek. Retrieved May 30, 2012.
- ^ ISBN 978-1608448852.
- ^ a b "Awards and Recognition, 2007-2012". OfficeMax. Archived from the original on June 15, 2012. Retrieved May 29, 2012.
- ^ Beck, Cam (April 7, 2008). "Office Max's Elf Yourself: ad:tech People's Choice Awards Finalist". Madison Avenue Journal. Archived from the original on October 31, 2012. Retrieved May 31, 2012.
- ^ "ad:tech 2008 award winners". ad:tech. Archived from the original on June 5, 2012. Retrieved May 31, 2012.
External links
- Official website (active only during holiday season)