Frank Bass

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For American blues singer, see Frank Bey.
Frank M. Bass
Born(1926-12-27)December 27, 1926
University of Texas, Dallas

Frank M. Bass (December 27, 1926 – December 1, 2006) was an American

academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model
that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.

Career

Bass grew up in the small town of Cuero, Texas. He served in the United States Navy for two years (1944–46).

He received his

University of Illinois
in 1954. In 1957 he became an assistant professor in marketing at the University of Texas.

In 1959, Bass was made a Fellow at

better source needed
]

In 1974 he was appointed as Loeb Distinguished Professor of Marketing at the Krannert Graduate School of Management of Purdue University. From 1972 to 1975, Bass served as the Editor-in-Chief of

University of Texas, Dallas
.

Awards and recognition

In 1986 Bass was awarded the Paul D. Converse Award. In 1990 he was awarded the American Marketing Association/Richard D. Irwin/McGraw-Hill Distinguished Marketing Educator Award. He was elected to the 2002 class of Fellows of the Institute for Operations Research and the Management Sciences.[4] In 2005 Bass was awarded an honorary doctorate by the University of South Australia, and the Ehrenberg-Bass Institute for Marketing Science at the university was named partially in his honor.

His research contributions over a 52-year career in academics and private consulting ranged widely over a broad set of marketing issues. Using models and advanced statistical techniques often adapted from economics and the social sciences, he made fundamental contributions that changed the way marketing was taught in universities and applied in business.[5][6] Bass is one of the most frequently cited marketing researchers in professional journals and other scholarly publications[7][8][9][10]

See also

References

  1. ^ ^ Bass, Frank (1969). "A new product growth model for consumer durables". Management Science 15 (5): p215–227. doi:10.1287/mnsc.15.5.215.
  2. ^ "The Bass diffusion model". Archived from the original on 2013-12-08. Retrieved 2013-12-12.
  3. ^ "Previous Editors | Journal of Marketing Research".
  4. ^ Fellows: Alphabetical List, Institute for Operations Research and the Management Sciences, archived from the original on 2019-05-10, retrieved 2019-10-09
  5. ^ "Diffusion model basics". Archived from the original on 2013-12-12. Retrieved 2013-12-12.
  6. ^ Diffusion Models: Managerial Applications and Software, by Gary Lilien, Arvind Rangaswamy, The Pennsylvania State University, and Christophe Van den Bulte, University of Pennsylvania, ISBM Report 7-1999, [1]
  7. ^ Demystifying the Bass Diffusion Model: the hidden role of distribution channel Sungjoon Nam1, Rutgers Business School, Feb 2011, [2]
  8. ^ Note on Life Cycle Diffusion Models, John R. Hauser, MIT Sloan Courseware, [3]
  9. ^ Stochastic Forecasting of New Product Diffusion With Adherence to Historical Data, Presented by Michael A. Kubica, [4]
  10. ^ Innovators and Imitators Versus the Bass Model, by Christophe Van den Bulte, The Wharton School, University of Pennsylvania, [5]

External links

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