G-Star Raw
Founded | 1989 |
---|---|
Founder | Jos van Tilburg |
Headquarters | Amsterdam, Netherlands |
Products | Apparel and accessories |
Owner |
|
Website | www |
G-Star RAW (commonly called G-Star) is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989.
The brand specializes in making raw denim—an unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world.
Models for the brand include
History
G-Star was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. It was originally named Gap Star but decided to change their name when going international to avoid confusion with the already established Gap.
In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory.
In September 2023, it was announced that the company would be acquired by WHP Global.[2] This transaction was completed in December.[3]
Stores
G-Star's flagship stores are located in
G-Star's business in Australia went into
Collaborations
In February 2014, artist and music producer Pharrell Williams announced a collaboration between G-Star RAW and his textile company Bionic Yarn called "RAW for the Oceans," a collection of denim made from recycled plastic that is found in the ocean. The project was presented at the American Museum of Natural History in New York City.[6]
In 2018, artist Jaden Smith also announced a collaboration with G-Star
In 2019, Formula 1 Driver Max Verstappen entered into a partnership agreement with G-Star RAW.[7]
References
- ^ G-Star Raw – New York Fashion Week Spring 2008
- ^ Global, W. H. P. "WHP Global to Acquire Global Denim Brand G-Star RAW". www.prnewswire.com (Press release). Retrieved 2023-09-06.
- ^ "WHP Global completes acquisition of Dutch brand G-Star Raw". Fashion Network. Retrieved 2024-01-07.
- ^ Chalmers, Stephanie (2020-05-15). "Denim company G-Star Raw goes into voluntary administration, putting 200 jobs at risk". ABC News. Retrieved 2022-01-28.
- ^ McIlvaine, Heather (2020-08-18). "G-Star Raw permanently closes 57 stores after failing to find a buyer". Inside Retail. Retrieved 2022-01-28.
- ^ Pharrell Williams to launch eco-friendly 'RAW for the Oceans' denim collection with G-Star, 10 February 2014, retrieved July 16, 2014
- ^ "Max X G-Star RAW Press Release | G-Star RAW®".
Media related to G-Star Raw at Wikimedia Commons