GEICO Cavemen

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The GEICO Cavemen are trademarked characters of the

"Pastoralia",[2] a short story by George Saunders, which revolves around a man and a woman, who work as "cave-people" for a failing theme park. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting.[3]
The premise of the commercials is that using GEICO's website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors. The first three GEICO commercials to feature cavemen were "Apartment", "Apology", and "Boom Mic".

Alterian, Inc. In an online interview with Esquire, Joe Lawson said that one aspect of the ads is a critique of modern political correctness.[4]

The cavemen have been honored by the

The Deadliest Catch. During the shoot, the mayor of the city presented the caveman with a key to the city.[6]

Television sitcom spin-off

Main article: Cavemen (TV series)

On March 2, 2007, Variety reported that a sitcom based on the cavemen characters, simply titled Cavemen, was being developed for ABC.[7] The magazine reported, "'Cavemen' will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta." ABC announced this series for their fall schedule in May 2007. Originally it featured none of the cavemen from the commercials, but Jeff Daniel Phillips later agreed to join the cast. It premiered on October 2, 2007. In the face of sagging ratings and poor reviews from critics, it was quietly cancelled, automatically being the shortest-lived ABC sitcom of the season. In February 2008, a new series of Caveman commercials featured two of the characters spoofing the premise of the show.

See also

References

  1. ^ Saunders, George; Ritter, Noel. "99% Invisible #57-What Gave You That Idea (Standard 4:30 version)". PRX. Archived from the original on 2017-04-26. Retrieved 2017-04-25.
  2. ISBN 1-57322-161-9
    .
  3. ^ Geico Caveman Commercials Archived 2016-11-24 at the Wayback Machine at youtube.com
  4. ^ Schulte, Erin (March 22, 2007). "The Evolution of the Postmodern Caveman". Esquire. Archived from the original on October 13, 2014. Retrieved July 3, 2019.
  5. ^ Llovio, Louis (2009-12-24). "Martin Agency rolling out new ads for GEICO". Richmond Times-Dispatch. Archived from the original on 2010-01-07. Retrieved 2010-04-13.
  6. ^ "Geico 'caveman' gets key to city in Homer". Archived from the original on 2021-04-29. Retrieved 2021-04-29.
  7. ^ GEICO Cavemen Will Be Focus of New ABC Sitcom Archived 2007-04-10 at the Wayback Machine, FOXNews.com, March 2, 2007

External links

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