Giorgio Beverly Hills
Giorgio Beverly Hills was a luxury goods store established in 1961. It was the first luxury boutique to be founded on Rodeo Drive in Beverly Hills, California.
History
Giorgio Beverly Hills was founded by Fred Hayman and George Grant. The name was derived from Grant's first name. Giorgio Beverly Hills opened in 1961 at 273 Rodeo Drive at the junction with Dayton Way, which was then a very ordinary street. Gucci, Tiffany and others established Rodeo Drive stores in the mid-1970s. Hayman recognised the potential of the site, as it was close to The Beverly Hilton hotel, where he had been working. The store used a signature yellow-and-white striped awning, which came to symbolise a Beverly Hills lifestyle. Hayman bought out Grant in 1962.[1]
The store had a reading room,
In 1979, it was determined that there should be a signature
In 1987, the fragrance business and the Giorgio Beverly Hills brand was sold to Avon for $165 million. The store's name was changed to Fred Hayman Beverly Hills.[2]
In 1994 the Giorgio
Clientele
Customers included
Present day
The location 273 Rodeo Drive is now a branch of Louis Vuitton.
References
- ^ a b "Giorgio Beverly Hills". Basenotes. Retrieved 5 June 2014.
- ^ a b c Groves, Martha (2 May 2009). "Giorgio Beverly Hills is reestablished -- symbolically". LA Times. Retrieved 5 June 2014.
- ^ Brown, Rachel. "Fred Hayman Recounts Wild Ride on Rodeo Drive". WWD.com. Retrieved 10 June 2014.