Gousha

H.M. Gousha Company
Parent company	Times Mirror Company (1961–1987); Simon & Schuster (1987–1996)
Status	Defunct
Founded	1926
Founder	Harry Mathias Gousha
Successor	Rand McNally
Country of origin	United States
Headquarters location	Comfort, Texas
Publication types	road maps, atlases, books

The H.M. Gousha Company was one of the "Big Three" major producers of

oil companies and auto clubs

. Following the end of the free-road-map era, Gousha distributed maps through retailers, and published a number of travel guides and other travel-related books.

Brands under the Gousha imprint from the 1970s onward included Chek-Chart and Fastmap, one of the first lines of laminate-encapsulated maps.

History

Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.

In 1947, the company moved its headquarters to 2001 The Alameda

Viacom had become the parent of Simon & Schuster. Its production facility in Texas was closed and virtually all workers laid off.^[2] The Gousha artwork became part of the Rand McNally archive, and much of the company's archives were turned over to the Newberry Library.^{[citation needed}

]

References

^ H.M. Gousha's Move to San Jose
ISSN 0199-8560
.

External links

Collection of Gousha Maps Archived 2006-01-11 at the Wayback Machine – Chicago Newberry Library

Retrieved from "https://en.wikipedia.org/w/index.php?title=Gousha&oldid=1229123888"

[1] H.M. Gousha's Move to San Jose

[2] ISSN 0199-8560
.

[2]