Hawa Mahal (radio program)
Hawa Mahal (
Modi ke matwale rahi, Hawa Mahal was one of the few programs that was suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance.[3]
.The time slot for the program is 8 pm.
References
- ISBN 978-81-85616-36-0,
... spoken word programmes like humorous plays, interviews, talks etc. out of them 'Hawa Mahal' is the most popular programme ...
- ISSN 0971-751X. Retrieved 2021-07-02.
- ISBN 978-0-7619-3469-1,
... In that year Vividh Bharti, the film music channel of AIR, began accepting commercials. ... Since radio hardly had any competition, airtime and even sponsorships on some really popular programmes — like 'Hawa Mahal' or 'Modi Ke Matwale Rahi' — were booked six months in advance ...