Hawkeye (spirits)

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Hawkeye Vodka

Hawkeye is a brand of

flavored vodka, and the most popular product – vodka.[1]

In Iowa, as of February 2012, Hawkeye vodka is the top-selling vodka

St. Louis, Missouri, and is known for its low price.[3][4]

In late 2010, it was reported that alcohol consumption in Iowa was climbing, and that some consumers were shifting their preferences toward lower-priced products as the result of recent economic conditions,[5] and in early 2011, Luxco announced plans to expand operations in response to the increased sales.[6]

References

  1. ^ Hawkeye product specifications Archived 2013-01-29 at archive.today, Luxco.
  2. ^ a b Alcohol Hot 100 Distilled Spirits Brands, State of Iowa Alcoholic Beverages Division (access date March 30, 2012).
  3. ^ a b Distiller Newsletter #90, American Distiller, 2007.
  4. ^ Dan Brawner, Promoting Hawkeye Vodka and other tasteless errors of state-sponsored vice, American Chronicle, August 14, 2007.
  5. ^ Rod Boshart, Iowa alcohol consumption climbs, Globe Gazette, August 1, 2010.
  6. ^ Hawkeye Vodka Manufacturer Announces Plans to Expand Operations Archived 2011-02-13 at the Wayback Machine, The Iowa Iowan, January 31, 2011.