HerRoom
sportswear | |
| Owner | Andra Group, Inc. |
|---|---|
| Website | www |
HerRoom is an online
History
In 1998, Edmark began an e-commerce retail start-up The Andra Group, Inc.[2] The initial e-commerce launch was on March 3, 2000. The men's site, HisRoom.com was launched two years later.[3] After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online.[4] The HerRoom website also links to men's underwear and apparel under the HisRoom.com site.[5][6][7]
In 2006, Edmark filed for LP status for The Andra Group.[8]
In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front.[9]
Products
HerRoom.com currently carries 254 total brands, the men's site HisRoom.com includes 87 brands. HerRoom.com's products include:
Features
In 2000, HerRoom patented
Universal Cup Sizing, also known as UCS Bra Sizing System, is a web-based system using an algorithm so that women can find the same fit between different lingerie brands.[11][12][13]
Know Your Breasts Bra Finder is a multiple choice "test" that asks for age, and gives pictures of many different structural breast types to zero in on the customer's individual type, and gives results via e-mail. Tomima spent 5 years on this tool, bringing in over 500 women to measure and document.[4][14][15][16]
References
- ^ "The creator of the TopsyTail on life after overnight success — and why it's better to play the long game". Bizjournals.com. Retrieved 3 March 2016.
- ^ "There Is an Algorithm for Everything, Even Bras". Nytimes.com. Retrieved 3 March 2016.
- ^ "Online retailer HerRoom.com aims to make bra shopping better". Bizjournals.com. Retrieved 3 March 2016.
- ^ a b "Finding the Best-Fitting Bra With Technology's Help". Nytimes.com. Retrieved 3 March 2016.
- ^ "Tomima Edmark, inventor of TopsyTail and founder of HerRoom.com and HisRoom.com". Entrepreneur.com. Retrieved 3 March 2016.
- ^ "Mary Green keeps low profile with lingerie company". SFGate.com. Retrieved 3 March 2016.
- ^ "Herroom Makes Lingerie Shopping Online Easy". WWD.com. Retrieved 4 March 2016.
- ^ "Andra Group Genpar, Llc". TexasCorporates.com. Retrieved 3 March 2016.
- ^ a b "The TopsyTail Inventor Scores Again". Dmagazine.com. Retrieved 3 March 2016.
- ^ "Virtual showroom method". Justia.com. Retrieved 17 March 2016.
- ^ "New Ways To Solve Bra-Fit Problems". Brawise.com. Retrieved 17 March 2016.
- ^ "Firms offer bra basics from A to DD". SFGate.com. Retrieved 17 March 2016.
- ^ "Adventures In Customer Support: E-commerce Gets Some New Breast Friends". FastCompany.com. Retrieved 17 March 2016.
- ^ Shortsleeve, Cassie. "Finding the Best-Fitting Bra With Technology's Help". Shape.com. Retrieved 17 March 2016.
- ^ "Bra Size Bewilderment?". Refinery29.com. Retrieved 17 March 2016.
- ^ Schiff, Allison. "Find the right bra—or bust". Dmnews.com. Retrieved 17 March 2016.