Hit the North

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"Hit the North"
7" vinyl picture disc
Single by The Fall
A-side"Hit the North (Part 1)"
B-side"Hit the North (Part 2)"
ReleasedOctober 1987
GenrePost-punk
Length4:00 (A-side)
3:40 (B-side)
LabelBeggars Banquet
Songwriter(s)Mark E. Smith, Brix Smith, Simon Rogers
Producer(s)Simon Rogers
The Fall singles chronology
"There's a Ghost in My House"
(1987)
"Hit the North"
(1987)
"Big New Prinz"
(1988)

"Hit the North" is a 1987 song by British post-punk band

Brix Smith. It was released as a single in October 1987 and reached number 57 on the UK singles chart
.

Recording

The record was part of a conscious approach by Brix Smith and Simon Rogers, both of whom had recently joined the band, in increasing the Fall's popularity and accessibility. Brix said: "It was definitely a conscious thing on my part because they were so, so underground and so unappreciated and unknown. I just thought they were such an important band and it needed to be broadcast all over the world." Her husband at the time, Mark E. Smith, disagreed: "...it wasn’t a conscious effort. It was just trying to get it a bit more punchy. I always like it very clean and simple. A lot of groups are swamped with sound."[1]

The music was written by Rogers and Brix Smith,

recording engineer. Guitar and vocal distortions and other effects were added in the studio.[1]

The lyrics were improvised by Smith, based on the double meaning of "hit" — either "go to", or "punish". He said: 'Hit The North' has a dual meaning; punish it, or go there. When we did the video in Blackpool we were in a Yates' Wine Lodge and all these rugby teams were going 'Hit the North? What's that mean then?' And this girl behind the bar was great; she said 'In America they say "Let's hit L.A.", and they just mean "Let's go there".' Eventually all the old dears joined in and everyone was having a big rap about what it meant. My basic attitude is that I'd rather live here than in the South and it always has been. I don't really care where anybody lives, though, and I think this North/South divide is nonsense. I don't envy anyone who lives in Reading, Swindon, or Northampton; they're horrible new towns and the people are spiritually dead down there.[3]

Video and reception

Scenes in the official video for the single were shot in an old

bingo hall in Blackpool, with the regulars being used as extras.[4] The video also features such Blackpool landmarks as the trams, the Central Pier and the Pleasure Beach
.

"Hit the North" is described by Ned Raggett at AllMusic as "one of the most musically conventional numbers the group had ever recorded, but it still contained enough driving bite and sass to rank as a worthy listen....[with its] endlessly chanted chorus ... becoming a catch phrase of its own.... Smith's various chantings and semi-ravings, if buried in the mix at many points, still make everything sound uniquely and distinctly Fall."[5] Jason Heller of Rolling Stone said of the track: "Infectious, spliced with electronics and tailored to the dance floor, the song took breaks from its singalong chorus to let Smith mumble warningly about 'the reflected mirror of delirium.'"[6] Mark E. Smith considered the record to have been a commercial failure, saying: "We lost half our fan base with that, 'cause everybody thought it was disco. Everybody was like, fucking hell, they’ve sold out."[1]

The single reached No. 57 in the

UK Singles Chart,[7] one of several Fall singles to make the national chart. Interviewed in 1993, however, Smith explained "Those [chart placings] were accidents... Any idiot can get on the pop charts in Britain."[8]

Legacy

Tom Doyle of

References

Sources