Hue-heat hypothesis

Source: Wikipedia, the free encyclopedia.
Taj Mahal in warm light from a low elevation sun.
Taj Mahal in the cold light from a high elevation sun.

The hue-heat hypothesis is the hypothesis that an environment with warm colors (red, orange yellow hues) will feel warmer in terms of temperature and comfort, while an environment with cold colors (blue, green hues) will feel cooler.[1][2][3]

The idea is both investigated scientifically[4] and ingrained in popular culture in the terms warm and cold colors [5]

References

  1. PMID 32776987
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  2. ISBN 978-3-319-42320-3. {{cite book}}: |journal= ignored (help
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  3. ^ "Hue Heat". Medium. 10 April 2022. Retrieved 15 May 2023.
  4. S2CID 265296458
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  5. ^ "Temperature - Colour - National 5 Art and Design Revision". BBC Bitesize. Retrieved 15 May 2023.