I.Am.Gia
I.Am.Gia is an Australian fashion clothing brand.
History
I.Am.Gia was co-founded by Alana Pallister with her sister Stevie Cox[1] in May 2017.[2] The name comes from the supermodel Gia Carangi.[3] The idea of the brand was formulated around a fictional character based on the Instagram "It Girl."[2]
I.Am.Gia initially received attention in the fashion industry when American model Bella Hadid was photographed wearing the brand's clothing during a Paris Fashion Week and due to its use of the Instagram app for promotion.[4][5]
In the media
The brand has been worn by models such as Bella Hadid, Emily Ratajkowski, Selena Gomez, Kaia Gerber, Romee Strijd, Ariana Grande, Jourdan Dunn, and reality television personality Kylie Jenner.[6] The brand has had a 60% growth since its launch.[3]
References
- ^ Taylor, Jodi. "WHAT'S INSIDE I.AM.GIA FOUNDER ALANA PALLISTER'S CLOSET". Coveteur. Archived from the original on 21 March 2019. Retrieved 9 January 2022.
- ^ a b Perez, Olivia (14 February 2018). "The Social Media Rise of I.AM.GIA". Forbes. Retrieved 9 January 2022.
- ^ a b Eldor, Karin (13 May 2019). "The Creative Mind Behind 'It' Brand I.Am.Gia.: Alana Pallister". Forbes. Retrieved 7 April 2021.
- ^ Harding, Natasha (23 May 2018). "ELLE Chats With I.AM.GIA's Alana Pallister: The Australian Designer On DM Terms With Kaia Gerber". Elle Australia. Retrieved 9 January 2022.
- ^ Colón, Ana (16 November 2017). "Here's the Deal With I.AM.GIA, Instagram's Favorite New Fashion Brand". Glamour. Retrieved 9 January 2022.
- ^ Salemme, Nadia (2 October 2018). "She's red-y! Kylie Jenner wears $240 PVC outfit by Australian label, I Am Gia". News.com.au. Retrieved 9 January 2022.