Ideel
| Groupon | |
| Website | www.groupon.com/occasion/ideel |
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Ideel, formerly ideeli,
History and Operations
Founded in 2006, its $77M in revenue in 2010 led
Ideel's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours.[9] In 2014 they rebranded themselves as a source for affordable designer clothing.
In January 2014, Groupon bought Ideel for $43 million.[10] At some point the name became ideel, dropping the final 'i'.
References
- ^ "Groupon's flash fashion site, Ideeli, rebrands as Ideel, rolls out loyalty program". 14 August 2014. Retrieved 3 January 2019.
- ^ E-commerce
- ^ a b "ideeli Becomes ideel". MarketWatch. Retrieved 3 January 2019.
- ^ Tedeschi, Bob (November 17, 2007). "Ideeli sounds alert for discounted luxury items". The New York Times.
- ^ O'Donnell, Jayne (November 17, 2011). "Ideeli flash-sale site sells high fashion for less". USA Today.
- ^ "Ideeli -- New York, NY -- INC 5000". Inc. Retrieved July 18, 2012.
- ^ "Ideeli's Times has come". Crains New York Business. Crains. Retrieved July 18, 2012.
- ^ "Flash Sales Site Ideeli Raises $41 Million". Tech Crunch. Retrieved July 18, 2012.
- ^ "The Fastest-Growing Private Company of 2011". Inc. Retrieved July 18, 2012.
- ^ Clark, Evan (14 January 2014). "Groupon Buys Ideeli for $43 Million". WWD. Retrieved 14 January 2014.
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