Innovid
New York, NY, United States | |
Area served | Worldwide |
---|---|
Key people | Zvika Netter, CEO Tal Chalozin, CTO Zack Zigdon, MD International |
Services | Online advertising distribution and management |
Number of employees | ~300 |
Website | www.innovid.com |
Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.[1]
History
Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.[2] Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,[3] Craig Mundie, and Wikipedia co-founder Jimmy Wales.[4]
In 2008, Innovid raised $3 million from Genesis Partners in a Series A round.[5]
As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.[6]
In November 2017, the company announced a deal to acquire
In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the connected TV sector.[10]
In September 2019, Innovid acquired the
In February 2022, Innovid announced that it would acquire TVSquared for $160 million.[12]
Corporate affairs
Leadership
Innovid is managed by CEO Zvika Netter. Other key executives are:[13]
- Tal Chalozin, CTO
- Zack Zigdon, MD International
- Guy Kuperman, CSO
- Ken Markus, CCO
Partnerships
Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers.
Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps[14] and allow viewers to easily subscribe to specific channels with a click of the remote.[15]
In February 2016, Innovid announced a partnership with
MODI Media, the advanced TV arm of GroupM and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics.[20]
In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.[21]
Awards
- 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter[22]
- 2010 World Economic Forum Tech Pioneers: Tal Chalozin[23]
- 2011 Streaming Media 100 Companies That Matter Most in Online Video[24]
- 2012 Digiday Video Awards Best Video Technology Innovation[25]
- 2014 Digiday Video Awards Best In-Stream Video Ad[26]
- 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[27]
- 2015 Crain’s Best Places to Work in NYC[28]
- 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[29]
- 2015 AdAge's Best Places to Work[30]
- 2016 Inc. Magazine's Best Workplaces[31]
- 2016 Multichannel News' 40 Under 40[32]
- 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason[33]
- 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad[34]
- 2016 Crain Communications Best Places To Work in New York City[35]
- 2016 Los Angeles Business Journal Best Places To Work in Los Angeles[36]
- 2018 Drum Digital Trading Award for Best Creative Optimization[37]
Patents
US Patent No. 8745657 Inserting interactive objects into video content
External links
References
- ^ Wodinsky, Shoshana (September 18, 2019). "Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong". www.adweek.com. Retrieved 2020-03-13.
- ^ Tsipori, Tali (April 2, 2016). "Innovid rises as television tumbles". Globes. Retrieved July 21, 2016.
- ^ Schenker, Jennifer L. (May 16, 2008). "Israel's Garage Geeks Gather to Hear Google's Brin". Businessweek. Archived from the original on May 20, 2008. Retrieved July 25, 2016.
{{cite web}}
: CS1 maint: bot: original URL status unknown (link) - ^ Shamah, David (January 20, 2011). "Seeking great tech ideas? Check the garage". Israel21c. Retrieved April 28, 2016.
- ^ Hendrickson, Mark (March 4, 2008). "Innovid Preparing Technology for Placing Interactive Virtual Items into Videos". TechCrunch. Retrieved April 28, 2016.
- ^ "Innovid Raises $27.5 Million in Funding". Tech News Today. December 24, 2015. Archived from the original on August 16, 2016. Retrieved April 28, 2016.
- Oath Inc.Retrieved 30 November 2017.
- ^ "Europe's hottest startup capitals: Tel Aviv". Wired.
- ^ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
- ^ Shields, Ronan (January 7, 2019). "Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding". www.adweek.com. Retrieved 2020-03-06.
- ^ "CTV startup Innovid acquires display ad firm Herolens". Marketing Dive. Retrieved 2019-12-11.
- ^ Spangler, Todd (February 7, 2022). "Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million". Variety. Retrieved February 7, 2022.
- ^ "Innovid | Get to know your friendly video marketing experts". Innovid. Retrieved 2019-12-13.
- ^ Perez, Sarah (June 18, 2015). "Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch". TechCrunch. Retrieved July 25, 2016.
- ^ Ungerleider, Neal (January 25, 2016). "Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising". Fast company. Retrieved July 25, 2016.
- ^ Andrews, Robert (April 4, 2016). "Innovid Measures Snapchat's Vertical Videos For Brands". Beet.TV. Retrieved April 28, 2016.
- ^ Johnson, Lauren (April 18, 2016). "Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram". Adweek. Retrieved April 28, 2016.
- ^ Johnson, Lauren (June 17, 2016). "Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing". Adweek. Retrieved July 25, 2016.
- ^ "Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens". The Drum. Retrieved 2016-12-29.
- ^ Lafayette, Jon (May 26, 2016). "Modi Media Using Innovid to Measure OTT Campaigns". Broadcasting & Cable. Retrieved July 25, 2016.
- ^ "Roku is developing ad measurement tools that will soon run across all of OTT". The Drum. Retrieved 2020-03-06.
- ^ Stewart, Catrina (17 December 2009). "Tech Pioneers Who Will Change Your Life". TIME. Retrieved April 28, 2016.
- ^ "Embracing Disruption: Redesigning the Future" (PDF). World Economic Forum. Retrieved April 28, 2016.
- ^ Schumacher-Rasmussen, Eric (11 October 2011). "The List of the 100 Companies that Matter Most in Online Video". StreamingMedia.com. Retrieved April 28, 2016.
- ^ Schnitzer, Erika (December 14, 2012). "Dollar Shave Club: Digiday's Best Video Ad Campaign". Digiday. Retrieved April 28, 2016.
- ^ Wallace, Caitlin (February 6, 2014). "GE Wins Best in Show at Digiday Video Awards". Digiday. Retrieved April 28, 2016.
- ^ "2014 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
- ^ "Best Places to Work 2015". Crain's New York Business. Retrieved April 28, 2016.
- ^ "2015 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
- ^ "Ad Age's Best Places to Work 2015". AdAge. November 16, 2015. Retrieved April 28, 2016.
- ^ "The 50 Best Places to Work in 2016". Inc. 25 May 2016. Retrieved July 21, 2016.
- ^ Gibbons, Kent (July 6, 2016). "MCN Names '40 Under 40' Class of 2016". Multichannel News. Retrieved July 21, 2016.
- ^ "2016 Stevie Award Winners". stevieawards.com. Retrieved April 5, 2017.
- ^ "2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing". IAB. 28 September 2016. Retrieved April 5, 2017.
- ^ "Crain's unveils the 100 Best Places to Work in New York City in 2016". CrainsNewYork.com. 27 September 2016. Retrieved April 5, 2017.
- ^ "Los Angeles Business Journal Best Places to Work". bestplacestoworkla.com. Retrieved April 5, 2017.
- ^ O'Connell, Liz. "Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards". info.innovid.com. Retrieved 2019-12-19.